Publishers Struggle to Derive Value from the Data Deluge as Digital Ad Budgets Grow
Independent study uncovers that although 62 percent of publishers find real-time data leads to an increase in revenue, only 27 percent report receiving real-time data REDWOOD CITY, Calif. – As the number of screens and ad impressions continue to proliferate, advertising dollars are moving from traditional to digital environments at a staggering rate. An important
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