Yieldbot Hires Joel Hall as VP, Product
Marin Software Product Veteran Joins Yieldbot to Advance Automation and Integration its Media Technology Platform NEW YORK— Yieldbot, the industry’s leading media technology for real-time...
Tagged: ad combination
Ad Tech Insiders Fear Google Tilts The Advantage Further In Its Favor
AdExchanger | When Google revealed plans Thursday to exile YouTube ad inventory from the DoubleClick Ad Exchange (AdX) by the year’s end, many in the...
Advertisers Ramping Up Use of TV Audience Data to Target Complementary Video Campaigns
– 91% increase in campaigns choosing to target with TV data – 11x increase in number of cross-screen campaigns since last year NEW YORK –...
What The Past Says About The Future Of Ad Tech
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
NYT Grows Digital Revenue 14%, Subscriptions Surpass 1 Million
AdExchanger | The New York Times’ digital business grew both in subscriptions and ad revenue in Q2. Digital revenue grew 14% to $48.3 million because...
zeotap Receives $6.4 Million From Capnamic Ventures, Iris Capital and Prominent Angels To Grow Its Data Platform for Telecom Operators
zeotap, a technology company that helps telecom operators activate and monetize their data assets, announced Series A funding of US $6.4 million from Capnamic Ventures,...
Experian Unveils Extensive Data and Technology Enhancements for Experian Marketing Suite
Experian Marketing Services, a recognized leader in cloud-based marketing technology, unveiled a new, more predictive and addressable Experian Marketing Suite for nearly 1,000 marketers at...
BuySellAds Launches Self Serve Direct and Deal Manager Direct; Automated Guaranteed Solutions Enable Premium Publishers to Further Grow Revenue from Quality Content
Self Serve Direct, a white-label, Automated Guaranteed platform, opens up a publisher’s sales funnel and empowers digital sales teams to focus on larger, higher value...
Yahoo Is Buying Social Shopping Site Polyvore
It’s easier to sell ads if you can prove they push product. That’s why Google and Facebook have gotten into the e-commerce business, why Amazon...
Mobile Creative Takes A Village
AdExchanger | Best practice No. 1: A tiny burger on a tiny screen isn’t going to convince anyone of anything. When Opera House, the creative...
Brightcove Audience Makes Video the New Foundation of Modern Marketing
Oracle Eloqua and Marketo integration captures leads and converts video engagement data into contact tracking, lead scoring, and customer segmentation BOSTON – Brightcove Inc. (NASDAQ: BCOV), the...
Comic: Pooling The Device Data
AdExchanger | A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis...
Crackle Makes A Deal With GroupM; P&G Continues Simplifying
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. 100% Or Bust Sony’s multiplatform video network, Crackle, sealed an upfront deal...
Hershey Uses Tech To Get Consumers Down Grocery Aisle
“People are really unreliable when it comes to what they like or don’t like,” said Rana el Kaliouby, chief science and strategy officer for Affectiva...
Rubicon Project Launches Washington, D.C. Office; Announces Key Roles Supporting Political Campaign and Advocacy Advertising
Global Technology Company Poised for Growth in Watershed 2016 Election Cycle LOS ANGELES & WASHINGTON – Rubicon Project (NYSE: RUBI), a global technology company leading...
Marketers Need the Freedom to Choose Technology That Best Meets Their Needs
There is an immense amount of consolidation and diversification in the technology marketplace. Neil Nguyen, President and CEO, Sizmek, speaks exclusively to ExchangeWire about what these...
