Fight Against Malvertising Drives Business, But Winning Is Tough
AdExchanger | Malvertising – or malicious online ads that spread code to commit ad fraud or access a user’s data – might not induce the...
Tagged: ad combination
The Consumer POV On Cross-Device Tracking: ‘No, Thanks’
AdExchanger | When it comes to cross-device, consumers and ad tech vendors speak very different languages. Consumers use words like “non-court ordered surveillance” and “insidious...
sovrn Joins Integral Ad Science Certified Viewability Partner Program
BOULDER, Colo. – sovrn announced it has gained membership to Integral Ad Science’s Certified Viewability Partner Program. Integral is the leader in quantifying digital media...
Windows Purging Adware Code; Beacons Beyond Adoption
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Peddle Your ‘Wares Microsoft will update its Windows PCs in 2016 to...
FTC Issues Native Ad Enforcement Policy: Disclosure Must Precede The Click
AdExchanger | Advertisers, ad tech companies and publishers pay heed: The Federal Trade Commission (FTC) released an enforcement policy Tuesday that outlines which forms of native...
YuMe’s Enhanced Multi-Screen Video Monetization Platform Allows Multi-Channel Selling Capabilities for Publisher Inventory
Offering Enables Publisher Monetization through Private Marketplace, Open Auction and Direct Channels; Provides Audience Insights and Traffic Quality Monitoring REDWOOD CITY, Calif.: YuMe, Inc., (NYSE:...
Adblock Plus Releases Updated Criteria for Acceptable Ads Program; Transparency on Pricing
Updates to Acceptable Ads program and more pricing information helps Adblock Plus prepare for 2016 handoff to independent committee Adblock Plus, the #1 most popular...
Ad Tech For Sale: Predictions On The Winners And Losers In 2016
AdExchanger | Following two dozen acquisitions in the ad tech world over the past couple years, RBC Capital Markets analyst Rohit Kulkarni predicts ad tech...
Q3 2015 Digital Ad Revenues Climb to $15 Billion, Marking All-Time Quarterly High
IAB Internet Advertising Revenue Report Shows 23% Increase Year-over-Year NEW YORK – U.S. internet advertising revenues hit $15 billion in the third quarter of 2015,...
Maurice Levy lets you ‘skip’ his holiday greeting this year
Continuing with his tradition of Christmas greetings, Maurice Levy, Publicis Groupe CEO, has come out with his latest greeting #TheSkippableWishes. Since the ad blocking debate marked...
Adblock Plus commissions 1st global survey rating online ads – The people’s verdict? Nonintrusive formats rule.
Ad formats rated similarly by 6,000 respondents in the US, Germany and France. Pop-ups, big banners and videos ‘intrusive’; modest banners and search ads not...
What’s really wrong with the consumer ad experience? A quick survey
The post What’s really wrong with the consumer ad experience? A quick survey appeared first on Digiday. Via DigiDay
With Yahoo’s Top Ad Exec Prashant Fuloria Leaving, Who’s Left?
AdExchanger | Yahoo received yet another blow Friday with the departure of Prashant Fuloria, its SVP of advertising products and engineering, just shy of a...
New AppLift Study Reveals Global Mobile Programmatic Fraud Risks For Marketers
BERLIN, GERMANY and SAN FRANCISCO, CA and SEOUL, SOUTH KOREA – AppLift, a leading mobile advertising technology company, today released the study, “Fighting Mobile Fraud...
Digital Ad Revenue Sets New Quarterly Record, IAB Says
Domestic digital advertising revenue surged 23% to $15 billion in the third quarter of 2015, the sector’s highest quarterly spending on record, beating the previous...
Ooyala Q3 2015 Video Index Reveals Europe Outpaces Global Online Viewing On Mobile Devices
New Ooyala report highlights sports viewing patterns around game day to improve revenue and engagement; programmatic trading sees 100 percent growth quarter over quarter London...
