New AppLift Study Reveals Global Mobile Programmatic Fraud Risks For Marketers
BERLIN, GERMANY and SAN FRANCISCO, CA and SEOUL, SOUTH KOREA – AppLift, a leading mobile advertising technology company, today released the study, “Fighting Mobile Fraud In The Programmatic Era,” revealing that more than a third of mobile programmatic traffic is at risk of fraud. The report is composed of two parts, a quantitative study of
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