AT&T’s Stone-Faced Funnyman Beck Bennett Is SNL’s Newest Cast Member
AT&T’s stone-faced funnyman Beck Bennett just received one of the highest honors a comedic actor can hope to obtain: a cast member spot on NBC’s...
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Pinning Intent: Why A Pinterest Ads API Makes Sense For Marketers
Pinterest has always been a little different than the rest of the social pack –primarily because pinned products means pinned intent. The platform is inherently...
Pandora’s Mobile Ads Are Working, But Get Ready to Hear More of Them
Facebook received heaps of praise last month when it reported that mobile now accounts for 41% of the company’s advertising revenue. On Thursday Pandora outdid...
The (Social) Life Of A Media Buyer
Life as a media buyer can be far from glamorous. The hours are long, the spreadsheets are boring, and the entry-level pay is meager. But...
Hill Holliday’s Ilya Vedrashko on the Trouble With Social Listening
Ilya Vedrashko is fascinated by digital interactions and what they tell us about people. Though his work heading a team of consumer-intelligence analysts at Hill...
Facebook Stock, Fueled by Mobile, Rises to Highest Price Since IPO
Facebook shares on Monday rose to their highest closing price since the day after its initial public offering amid optimism that the world’s largest social...
Intel and Toshiba Invite You To Save The World From Hairy Aliens
The brands are creating their third social film, a comedy that everyday consumers can audition for online. Via digiday.com
Facebook Turns In Big Quarter As Mobile Ads Drive Growth
The migration of Facebook’s user base to mobile devices has been seen as an existential threat to the social network, but its mobile ad revenue...
Facebook Acquiring Smart Young Software Company
Today in London, Facebook announced it’s latest acquisition. Joining the world’s largest social network is Monoidics, a leading pioneer in code verification software. “This asset...
Kantar: Android and iOS Gap Narrowing in the United States
While the Android mobile operating system held steady powering approximately 52 percent of all smartphones sold in the U.S. between March and May of 2013,...
SMS Marketing: How It’s Changing in 2013
The cornerstone of mobile marketing for more than a decade, SMS has become a consumer mainstay rivaling the prevalence and popularity of email itself. By...
Colgate-Palmolive Wants SMS to Brush Up America’s Oral Health
On Thursday, Colgate-Palmolive announced a new partnership with the Hispanic Dental Association (HDA) to launch Colgate’s 2013 “Oral Health Month” campaign. Beginning Monday, July 1st,...
Brands Tweeting About DOMA Defeat
Brands are tweeting their support of marriage equality, but some have done it in a way that seems phony. Should brands get involved in social...
Gartner’s Data is Music to a Mobile Marketer’s Ears
Given the profound importance of smartphone adoption to the expansive and effectiveness of mobile marketing, the latest data from Gartner is all but certainly good...
5 Strategy Secrets from Email Marketing Experts
Cost effective and highly impactful, email marketing remains a vital part of every comprehensive marketing plan. Thanks to the battle-tested tactics of veteran email marketers,...
Standard Chartered Breeze Sets World Record on Everest; Over 20 Million Impressions on Social Media
The bank’s chief information officer shares his perspective on using social media for the feat. Source: ClickZ Asia
