State of Digital in Asia 2013: Implications to your business
Digital has changed the way marketers and entire businesses need to think about delivering the brand and it value; not just to consumers but also...
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SoftBank Sweetens The Bid For Sprint
Just weeks after being challenged by Dish Network in its acquisition hopes for Sprint Nextel, Japan’s Softbank raised the stakes in the bidding war today....
3 Ways in Which Big Data Is Transforming Social Video Marketing
When it comes to “big data,” there is one question that content marketers want the answer to: can big data help us make The Next...
How Different Image Characteristics Drive Pinterest Engagement
Visual characteristics like textures, colors and presence of faces in images impact social actions such as pins, repins and likes on Pinterest. Via digiday,com
Testing, Testing,1-2-3-4-5?
Consider these five steps to help you start testing. Source: ClickZ Asia
SMS Marketing Comes of Age at mobileStorm
For more than a decade, mobileStorm has been an industry-leading provider of email, mobile, and social communication tools and technologies for a host of diverse...
Interesting smartphone facts:More Androids than babies!
We all know that smartphones are involved in a rapidly increasing share of our daily activities: from social interactions on Facebook, photo-taking and sharing, m-commerce,...
Viacom Accused of Allegedly Spamming Mobile Users
According to published reports Tuesday, Viacom may be threatened with a potential class-action lawsuit stemming from claims that the global mass media company sent unwanted...
Breaking: Yahoo Making a Bid for Hulu
It doesn’t look like Yahoo is putting the breaks on its recent appetite for big acquisitions. In fact, published reports Friday indicate that Yahoo –...
Behind Twitter’s Savvy Embrace of TV
The social platform has become a favorite of agencies and media companies by catering to their needs. Via digiday,com
Sprint Gobbles Up Neighbors Handmark and OneLouder
Sprint has just confirmed its acquisition of app developer Handmark and its social and mobile advertising subsidiary OneLouder. According to the nation’s third largest wireless...
Amex and Twitter team up for Mobile Commerce
Mobile Commerce seems to be going through a growth phase were many new approaches are being tried to see what consumers will like. Recently venerable...
Don’t be a mobile privacy creep. Eight top tips for marketers
1. Take consumer mobile privacy concerns seriously Security and safety are key concerns for consumers, especially around mobile commerce. Last year’s Webcredible study found that...
Mobile Marketing Industry May Employ 1.4 Million by 2015
A new study commissioned by the Mobile Marketing Association is shedding some light on today’s mobile marketing ecosystem. According to the report, which was conducted...
12 Alarming Stats About Social Media
Facebook has been linked to 66 percent of divorces. Via digiday,com
India Could Be Facebook’s Biggest Market by 2017
The latest industry estimates from eMarketer suggest that India could be Facebook’s largest market by 2017. If the anticipated growth over the next four years...
