However much click tracking, psychographic surveying, and big data analysis marketers do, few have a solid understanding of how their customers engage with social marketing...
Facebook is once again experimenting with a mobile ad network that would place ads on non-Facebook mobile apps and sites based on the social network’s...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 27/09/2013
At Social Media Week London today, Aegis Media claimed to have scientifically proven the power of the Facebook “like”, in a new study conducted with...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 20/09/2013
Pinterest’s inevitable march toward an ad business now seems more imminent. The social-bookmarking company announced today in a blog post bylined by CEO Ben Silbermann...
The world’s best brands don’t just predict the future; they define the future on their own terms. However, it’s the brands that define their future...
Are the new technologies of mobile banking, contactless payments and social media changing the way people bank? Over the coming years, this issue will have...
Independently owned-and-operated outdoor specialty retailer Rock/Creek has realized early return as one of Twitter’s early beta advertisers. The brand was founded 25 years ago as...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 05/09/2013
The next big thing in consumer tech isn’t a smartphone, but a smartwatch. Or at least that’s the growing hope as growth in smartphones cools....
Founded six years ago by three former Yahoo engineers, social commerce community portal Polyvore has amassed 80 million product boards or “sets” since inception. To...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 30/08/2013
As brands strategize about how best to use social media to talk to consumers, they’re also increasingly talking to each other. The hope — whether...
It’s time to get judgmental. Once again, we are going gossip-mag style and are pitting brands’ Vine efforts against each other for our own version...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 30/08/2013
Foursquare Labs Inc. is in talks with multiple large technology companies about a potential strategic investment, according to people with knowledge of the discussions. The...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 30/08/2013
Facebook is proposing to clarify how it manages user data for advertisements, as part of an agreement stemming from a settlement of a class-action lawsuit....
In June 2004, a new website called TheFacebook was struggling to gain the attention of major advertisers, despite the best efforts of then-CFO Eduardo Saverin....
According to freshly published research from NextAdvisor, there’s quite the generation gap among frequent social media users on specific platforms. In fact, as it turns...
Paranoid about your online privacy in this age of Prism surveillance? Or maybe you fancy yourself a latter-day Jason Bourne? Either way, this new app...
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