Germany: A Tale of Two Ecosystems
ExchangeWire has been running events in Germany since 2013; and in that time I have had a firsthand look at the workings of the local...
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Weekly Focus APAC: Honestbee Unveils Singapore ‘NewGen Retail’ Store
This week, online marketplace Honestbee has opened up a dining-cum-grocery store in Singapore that is closely integrated with modern technologies to offer “a multi-sensory” shopping...
Twitter posts massive data dump exposing bad actors in Russia, Iran
Twitter has published data sets comprising millions of tweets, images and videos and thousands of accounts linked to operatives based in Russia and Iran, shedding...
Pluto TV Selects Tru Optik as Partner to Bolster Direct Sales Efforts; Powering Guaranteed Audience Delivery Across Connected TV Inventory
Pluto TV to leverage Tru Optik’s OTT Data Management Platform and Cross Audience Validation (CAV) services for both direct and programmatic campaigns Pluto TV, the...
Only 4% SG businesses are digital leaders: Report
Just four per cent of Singapore businesses are Digital Leaders, according to the Dell Technologies Digital Transformation Index (the DT Index). The DT Index, which...
CIMB Malaysia creates the Sound of a Nation
Geometry Malaysia worked with CIMB, one of Malaysia’s financial services providers, to ideate and develop the Sound of a Nation, a digital campaign that combines...
T1 expands international leadership team
T1, Turner International’s digital advertising division announced earlier this year, is expanding with new hires and the launch of a suite of global products. Fiona...
MediaMath joins IAB Digital Video Center of Excellence as board member
MediaMath is making an aggressive push on the video front, with the activation of key initiatives around programmatic video and Connected TV by participating in...
Bloomberg Media Group and New York Media take top honors in the Digiday Worklife Awards
New York Media took the top spot in two categories in this year’s Digiday Worklife Awards, which recognize media and marketing’s top employers as well...
Toyota says it gets a boost when applying blockchain to digital ad buys
Toyota is accelerating its plans to use blockchain technology to root out fraud when buying digital ads. The automaker recently piloted a campaign after inking...
The Different Elements to Inventory Quality: Q&A with PubMatic
Following the release of PubMatic’s report, ‘Understanding Inventory Quality: Thinking Beyond Bots’, ExchangeWire speaks with Eric Bozinny (pictured below), director, inventory quality, PubMatic, about the...
SoundCloud and Pandora Enter U.S. Ad Sales Partnership
SoundCloud selects Pandora as exclusive U.S. ad sales partner The two companies reach an ad audience of more than 100M, creating largest digital audio advertising...
How the Ad Ecosystem Is Morphing to Address Ad Fraud
The simple relationship between publishers and advertisers has become increasingly complex, with the introduction of sophisticated digital ad buying. The growth of the internet has...
AT&T CEO floated CNN sale to ease U.S. concerns on Time Warner
AT&T Chief Executive Officer Randall Stephenson floated the idea of selling CNN when he met with U.S. antitrust officials last year in an attempt to...
TripAdvisor: For TV Attribution, ‘Correlation Doesn’t Cut It’
The CEO of TripAdvisor, Steve Kaufer, has a motto: “If it’s worth doing, it’s worth measuring.” Which is why TV had to prove itself before...
EMarketer: Buyers Embrace PMPs And Programmatic Guaranteed
As marketer concerns about brand safety, transparency and data ownership continue to grow, so do their investments in programmatic guaranteed deals and private marketplaces (PMPs)....
