The Incremental Visit: The Opportunity to Measure What Matters
Thanks to the advances in location technologies, it is possible to know which visitors to a retailer’s store have seen the brand’s ad. However, simply...
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IAB UK & PwC Digital AdSpend report: UK Digital Ad Spend Grows by 15% YOY; New Research from Flashtalking Highlights Urgent Need for Better Measurement of Creative Performance
IAB UK & PwC Digital ADSPend report: UK Digital Ad Spend Grows by 15% YOY; New Research from Flashtalking Highlights Urgent Need for Better Measurement of...
ComScore’s Second Act: Measuring Premium Video And Getting Closer To Buyers
Brian Wiener will present on video measurement at AdExchanger’s upcoming Programmatic IO New York conference on Oct. 15-16. ComScore is getting back on its feet. After the...
How social listening platforms have evolved through consolidation
Last week, Crimson Hexagon and Brandwatch announced they were merging. Same for Linkfluence and Scoop.it. Back in April, Meltwater acquired Sysomos. Together, they point to signs...
Oath names Rose Tsou as Head of International
Oath, the media technology company and a division of Verizon, appointed Rose Tsou, Head of Oath APAC, to take on an expanded role as Head...
LAB Group acquires ScrewTheBox
LAB, The Boutique Consulting Group, acquires ScrewTheBox (STBX Studios), a studio that currently provides cinematic video and photography services to brands such as BMW, IWC,...
Prophet strengthens team with 3 new hires
Global consultancy Prophet named three new partner hires – Yu Huang, FeiFei Xu and Dan Vasconcelos – all of whom bring deep experience helping clients...
Taboola, Knorex sign strategic partnership in APAC
Taboola, the global discovery platform, signed a strategic partnership with Knorex, a provider of precision performance marketing solutions and a demand side platform servicing the...
Thrillist writers win $50,000 annual salary in victory for union
Thrillist writers and editors came away from the negotiating table with a raise and more in labor talks that took more than a year and...
Getting Ready For Advanced TV
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Scott Ferber, chief innovation...
Google Limits Access To Gmail Data; Alexa Aims To Capitalize On Emotions
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Data Drought Google is cracking down on the amount of data it shares with...
WPP retains Ford’s activation business
Over the past five months, WPP has been working with Ford Motor Company on its future marketing and advertising relationships. At the conclusion of Ford’s...
Dentsu Aegis Network acquires B2B International
Dentsu Aegis Network has acquired B2B International, the business-to-business (B2B) market research company. B2B International will become part of gyro, the full-service global agency dedicated...
Fuji Xerox Singapore appoints creative & PR agencies
Fuji Xerox Singapore has appointed MOI Global and Huntington Communications as its creative and PR agencies respectively. The appointment comes into effect from October 10,...
Adobe integrates Magento Commerce Cloud in Experience Cloud
Adobe unveiled its vision and strategy to make every experience shoppable by integrating Magento Commerce Cloud into Adobe Experience Cloud, enabling enterprise companies to create...
Podcast: Old Broadcast Company, New Mindset
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by StackAdapt. A few years ago, US broadcaster Cox launched...
