Good social media responsibility starts with you
How many of us have the courage to step up online, and say “this is bad, we shouldn’t do this”? Via DNA
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Pinterest’s IPO filing shows surging revenue, shrinking losses
Pinterest filed its initial public offering Friday, revealing insights into both its strategy and advertising revenues. By the numbers The San Francisco-based visual discovery platform...
Pinterest’s IPO filing, annotated
Pinterest filed paperwork for an initial public offering on March 22. The company will trade on the New York Stock Exchange with the ticker “PINS.”...
News UK Launches The Fifth; Mindshare Launches Audience-first Customer Decisioning Tool, DX
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: News UK Launches...
A Cross-Platform Measurement Framework Is Finally Close To Becoming A Reality
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
AdRoll Launches Video Ads to Global Direct-to-Consumer Customer Base
Ambitious Ecommerce Brands Gain Access to Smarter, AI Powered Video Ads SAN FRANCISCO — 80 percent of all internet traffic will be video content in 2019,...
Marketing Isn’t The Only Way To Go Direct To Consumer
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lance...
Smart TV Manufacturers Will Decide The Tipping Point For ACR
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Ronan Higgins, CEO at TVadSync....
Pay Up, Google; Ad Tech Readies For TV 2.0
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Third Fine’s A Charm Google was slapped with its third EU antitrust fine in...
Old Navy, Sephora and MLB are among this year’s Content Marketing Awards finalists
“Experiential” is the common thread between this year’s Digiday Content Marketing Awards finalists. “It’s clear that any chance a brand has to include interactivity in...
Kidfluencers’ rampant YouTube marketing is a minefield for Google
On Feb. 13, JoJo Siwa posted a YouTube video from a Target store, detailing her plan to buy “every single item of JoJo merch” inside....
GDC Day Two Roundup: Google Enters Gaming Market with Stadia
Google has made its move on gaming with the announcement of streaming platform Stadia. The news came on the second day of the Game Developers...
#sowhoknew: Is reality TV failing in its ‘duty of care’ for their stars?
Following the suicide of Love Island reality star Mike Thalassitis a few days ago, the call for more mental health counselling from the producers of...
McCann Shanghai bags Skyworth TV’s global account
McCann Shanghai has been awarded Skyworth TV’s global business in a multi-agency pitch, and has been appointed to lead its brand advertising strategy and creative...
Google banned 2.3 billion misleading ads in 2018
In line with its commitment to making the web a better place for consumers by protecting them from misleading, inappropriate, or harmful ads, Google took...
Assignment joins Y&R to create VMLY&R in NZ
In a move that sees the creation of a new breed of agency in New Zealand, Assignment Group and Y&R NZ will join forces to...
