Marketing Isn’t The Only Way To Go Direct To Consumer

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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lance Neuhauser, CEO at 4C. Direct-to-consumer (DTC) startups are thriving as more consumers expect a seamless online experience with their favorite brands. But what if you are a major brand that needs to… Continue reading »

The post Marketing Isn’t The Only Way To Go Direct To Consumer appeared first on AdExchanger.


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Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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