How Hearts & Science’s PMP-Led Buying Approach Creates Digital Clout
Hearts & Science US CEO Erin Matts will speak at AdExchanger’s upcoming Programmatic IO San Francisco conference on April 29-30, 2019 in San Francisco. It’s...
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Satya Nadella advises a ‘no-regret’ system for growth
A sense of purpose in mission and culture –– for Microsoft, this philosophy serves as a source of inspiration to get strategy and product right....
Adobe Summit diary day 2: Purpose, creativity, technology
Creative and creativity are perhaps the most used words for any advertising or marketing forum but it is interesting to note how the meaning of...
Unilever launches ‘Trusted Publisher’ list to vet digital players
Unilever is launching a Trusted Publishers network that goes beyond the standard audience-verification, anti-fraud and brand-safety guidelines of most marketer “whitelists.” Unilever will also require...
Cheatsheet: Tracking Casper’s path to a potential IPO
On Wednesday, Reuters reported that Casper is looking to hire underwriters for an upcoming IPO, sparking fresh speculation on the rumor that Casper would be...
Commerce added, Adobe’s experience journey continues in 2019
The Adobe Summit 2019, which not only details the company’s playbook for the year ahead but also broad trends that it foresees impacting the industry,...
Adobe Summit diary: Day one of busy-ness
By its own admission, Adobe Summit 2019 is the largest Summit till date. Adobe Summit, the company’s annual event in Las Vegas kicked off on...
Isobar Taiwan hires new Chief Strategy Officer
Isobar Taiwan has appointed Oliver Tsai as Chief Strategy Officer responsible for creating integrated digital marketing strategies that will deliver experience-led transformation for clients. He...
OTT company Switch Media enters APAC
Video technology platform Switch Media has appointed an experienced executive in business development for leading OTT content providers to support its business expansion plans in...
The Trade Desk Welcomes Lise Buyer to Its Board of Directors
LOS ANGELES — Global advertising technology leader The Trade Desk (Nasdaq: TTD) is pleased to announce that Lise Buyer has joined its board of directors. Buyer is the...
Data Agility: It’s Time for Chief Data Officers to Realise They’re in the Marketing Department Too
Whilst ‘big data’, ‘GDPR’, and ‘personalisation’ are now part of the common lexicon, a significant proportion of companies are still hesitant to adopt agile processes...
McDonald’s $300 million tech deal is its largest in 20 years
McDonald’s Corp., in its largest acquisition in 20 years, is buying a decision-logic technology company to better personalize menus in its digital push. The world’s...
Be Wary Of Walls When It Comes To Connected TV Measurement
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Julian Baring, general manager,...
Samsung Dismisses US Marketing Team; Duopoly Still Gaining Share
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Samsung’s Sneaker Party Samsung laid off several people in its marketing group for inappropriate...
Innovid Accelerates Global Expansion with Appointment of Seamus Whittingham as Managing Director, EMEA
Leading Video Advertising Platform Expands Connected TV Advertising Initiatives to Meet Growing International Demand NEW YORK & LONDON — Innovid, the world’s leading video advertising...
MyIX calls for better regulatory framework to lure global players
Malaysia needs to level up as a viable option for international content providers to operate from when covering Asean and Asia Pacific. Via DNA
