Data Lessons From Walmart: What We Can All Learn From Retail
“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Madelyn Mills, director of marketing platforms...
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Instagram considers ad products to compensate stars on IGTV
Instagram is talking with advertisers about IGTV, the first steps toward turning the fledgling video service into a moneymaking opportunity for both it and its...
New Comscore CEO Bryan Wiener And Lieutenant Sarah Hofstetter Quit On Same Day
Less than a year after stepping into the CEO role at Comscore, Bryan Wiener is stepping out of it. In a statement late Sunday night,...
B-to-B Agency DWA, a Merkle Company, Names Mollie Jolliffe as San Francisco General Manager
Leader will infuse data into everything the agency does Columbia, MD – Merkle, a leading technology-enabled, data-driven performance marketing agency announces that B-to-B media and marketing...
How Private Platforms Are Redefining CDP Expectations: Q&A with Paulo Cunha, Velocidi
Customer data platforms (CDPs) are commonly associated with enterprise-level brands, with many providers refusing to work with smaller firms due to several factors, including the...
How publishers are eyeing Apple News Plus
The launch of Apple News Plus, the all-you-can-eat magazine subscription service, aims to get publishers hoping for a new rush of readers glued to their...
Pocketmath PRO’s AppGraph Extends Reach of Mobile Advertisers to Competitors’ Customers and Others in Similar Verticals
SINGAPORE — Pocketmath, a global leading technology company that provides programmatic advertising solutions, announced a new feature to Pocketmath PRO, its enhanced mobile demand-side platform...
How Build.com increased their customer conversion rates
The post How Build.com increased their customer conversion rates appeared first on Digiday. Via DigiDay
The Trade Desk Opens Doors for Global Advertisers to Reach Audiences in China; Sovrn Expands European Offering in Germany
The Trade Desk Opens Doors for Global Advertisers to Reach Audiences in China; Sovrn Expands European Offering in Germany; FreeWheel Launches DRIVE in the UK;...
Star Entertainment Group hands communications account to WPP AUNZ
Following a competitive pitch, WPP AUNZ has been appointed to partner with The Star Entertainment Group’s public relations function, reporting to George Hughes, Chief Marketing...
Mastercard’s Raja Rajamannar named WFA President
WFA has elected Mastercard’s Chief Marketing and Communications Officer, Raja Rajamannar, as its new President. He will serve a two-year term as WFA President, with...
Facebook Centralizes Its Ad Transparency Tools
Facebook is trying to make it easier for people to get information about the ads running on its platform. Ad transparency – political ad transparency,...
Maxis’ flagship community programme eKelas impacts over 9,000 rural students
Maxis’ after-school digital learning initiative for rural students from Primary 6 to Form 5, brings learning enrichment in a fun and vibrant way. Via DNA
TM, JKR ink MoU to work towards enhancing public services with IoT
Telekim Malaysia vie its TM ONE business unit inks a MoU with Malaysia’s Works Department or JKR to embed IoT solutions into the latter’s projects. ...
The Big Story: Agencies And The Supply Side
It’s a challenging time for agencies, so it’s not surprising that the 4A’s Decisions conference in Washington, DC, this week served as an industrywide pep...
Facebook & Google: The Duopoly’s Dominance Increases
A report from eMarketer published this week suggests that Facebook and Google’s dominance of the UK digital advertising market has continued to increase, with a...
