Facebook & Google: The Duopoly’s Dominance Increases
A report from eMarketer published this week suggests that Facebook and Google’s dominance of the UK digital advertising market has continued to increase, with a forecasted share of 63.4% compared to 62.7% last year. This equates to £9.3bn, out of an estimated £14.7bn. The two firms’ stranglehold on the UK market continues to be greater than that observed in the U.S., which is estimated to reach 59.3% this year.
ExchangeWire has spoken to Liz Rutgersson, SVP, Head of Media Planning […]
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