How Private Platforms Are Redefining CDP Expectations: Q&A with Paulo Cunha, Velocidi
Customer data platforms (CDPs) are commonly associated with enterprise-level brands, with many providers refusing to work with smaller firms due to several factors, including the difficulty of managing first-party data. However new ‘private CDP’ firm Velocidi aims to bridge this gap, allowing DTC brands in more nascent stages than scaled firms access to the powerful campaign-management capabilities CDPs can confer.
Following his recent appointment to CEO alongside his existing role as chief product officer, ExchangeWire speaks to Paulo Cunha about Velocidi’s […]
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