2018 IAB UK & PwC Digital Adspend Study: The Market Grows
The UK digital advertising market is worth £13.44bn, an increase year-on-year of 15%, reveals the 2018 IAB UK & PwC Digital ADSPend Study. Report highlights...
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The Future Is 5G: How New Mobile Tech Will Take Advertising into the 5th Generation
5G, the next generation of mobile internet connectivity, promises to open up a plethora of new avenues and opportunities to advertisers. Despite recent negative publicity...
Marketing data deluge hinders more than a third of SEA businesses
New research from Resulticks finds that a third of all companies feel that an overwhelming volume of data, and the inability to integrate data are...
UCB’s AgroBanking transforms fruits & vegetables into bank accounts
Over 33 per cent of Bangladesh’s population are without a bank account and most of them are farmers. They live a tough, hand to mouth...
The Economist Group names Lara Boro as new chief executive
The Economist Group has appointed Lara Boro as its new chief executive. Boro joins from Informa, where she is currently CEO, Informa Intelligence. She will...
Bread & Kaya: 2018 Malaysia Cyber-law and IT Cases PT2 – Cyber-defamation
The speed and reach of the internet, along with its ease of use has seen a rise in defamatory online postings that went viral. Via...
10 suggestions to reboot the digital initiative in Malaysia
We need policies and initiatives with enough bite to shift away from programmes that benefit small groups to those that impact the greater economy. Via DNA
To compete, agency holding groups borrow from consultancies’ playbook
Consulting firms still cast a long shadow over agency holding groups. Two years ago the ad industry shrugged off the threat of consultancies. Today it’s...
Broadsign Announces Agreement to Acquire Ayuda
Combined company will offer a unified out-of-home media inventory, marketing and sales management solution, streamlining static and digital OOH operations for media owners. MONTREAL —...
IAB Europe Launches Public Comment for Its GDPR Transparency & Consent Framework Version 2.0; Broadsign Announces Agreement to Acquire Ayuda
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: IAB Europe Launches...
OpenAP Plans Its Digital Ad Buying Platform, Without WarnerMedia
Keep calm and … develop automated systems for advanced TV ad buying? A question mark loomed over OpenAP when founding member WarnerMedia announced its sudden...
CMPs May Not Be GDPR Compliant
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris...
Even In A Brand-Safety Climate, Reddit Is Winning Over Advertisers
Brands are being tough on platforms, pulling advertising dollars after brand safety fiascoes and thinking critically about appearing adjacent to unpredictable content that can expose...
It pays to be emotional
I am a ‘feminist’. It’s a title that’s crept up on me over the last few years, as I’ve become increasingly impassioned about gender equality...
Income encourages Singaporean families to look beyond pet peeves
NTUC Income (Income), Singapore’s insurance company, is encouraging Singaporeans to reframe their attitude towards insurance plans and view them as a sign of True Care...
Essence launches Essence Global Ventures supported by Singapore EDB
Essence, a global data and measurement-driven media agency which is part of GroupM, has launched Essence Global Ventures (EGV). Based in Singapore, EGV is the...
