AA/WARC Report Q4 2018: Nine Consecutive Years of Growth
UK advertising spend reached a total of £23.6bn in 2018, representing a year-on-year increase of 6.3% and marking the ninth consecutive year of growth, according...
CPH INK - Marketing News From Around The World!
Appodeal Introduces Stack, Scales Mobile App Businesses; S4Capital announces strong Q1 2019 growth
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Appodeal introduces Stack;...
Influencer sponsored posts surge by 150% on Instagram: Report
In Asia, influencer-sponsored posts have grown by over 189 per cent from 2018 to 2019, according to a new report by Socialbakers. The report, titled...
Volvo takes Malaysians on a personal journey
Volvo Cars Malaysia launched its latest campaign Drive-In Movies in the second phase of the launch of the new XC40. Created by Grey Malaysia, the...
PRISM appoints sports and entertainment specialists
Ahead of a strong growth forecast and continued business expansion, WPP AUNZ specialist sports entertainment and sponsorship agency, PRISM, has boosted its senior ranks with...
Wunderman Thompson boosts Greater China leadership team
Newly-formed creative, data and technology agency Wunderman Thompson has appointed the senior leadership for Greater China, with Carter Chow named Chief Executive Officer of Wunderman...
Shopify Launches Native Ad-Buying Functions with Snapchat and Facebook
Shopify has announced that merchants on their platform will have access to two new native ad-buying functions: Facebook dynamic ads and Story Ads on Snapchat....
WTF is customer intelligence?
The post WTF is customer intelligence? appeared first on Digiday. Via DigiDay
TM One unveils the Klang Valley Core Data Centre
New state-of-the-art data centre in Cyberjaya completes the company’s Twin Core Data Centre. Via DNA
Fintech startups: Less like disruptors, more like innovative partners
There is ‘robust innovation’ coming out of new fintech players, and the more established incumbents. Via DNA
Baseball Economics And The Fate Of App-Based TV
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Kevin Mullen, head of...
Alphabet’s Q1 Stumble Is A Mystery; The Guardian Turns Frown Upside Down
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Alphabet’s Bad Quarter What was behind Alphabet’s big Q1 revenue miss? In the absence...
Prog IO: Google’s Brad Bender On Balancing Web Stakeholders, Without Breaking The Web
Sometimes it seems impossible to reconcile the demands of users, publishers and advertisers, the three main stakeholders of the ad-supported internet. “It’s really important that...
Triton Digital Expands Webcast Metrics Monthly Rankers To EMEA Region; Releases Rankings for the Top Digital Audio Properties for January 2019
Triton Digital®, the global technology and services leader to the digital audio and podcast industry, announced today the expansion of its Webcast Metrics® monthly Ranker...
Publicis Group Acquires Epsilon: Data Implications & Reaction
Earlier in April, Publicis Groupe announced an agreement with Alliance Data Systems Corporation to purchase their marketing unit Epsilon, for a price of USD$4.4bn (£3.4bn),...
Study Reveals Marketers Can Achieve 240 Percent ROI with LiveRamp IdentityLink
Independent Total Economic Impact Study Shows LiveRamp’s Identity Resolution Platform Enables Brands to Efficiently Activate People-Based Campaigns, Optimise Digital Marketing Budgets and Increase Profits LONDON, UK — LiveRamp® the...
