Vietnam Airlines, Qualtrics partner on customer experience insights
Vietnam Airlines is now using Qualtrics CustomerXM as part of the company’s efforts to create a more robust and tailored customer experience for its 22...
CPH INK - Marketing News From Around The World!
Game Developers Must Understand Their Eastern and Western Audiences with These Five Insights
When looking at the Chinese market compared to Western gamers, you quickly realize that there are many cultural and stylistic differences between the games that...
How Walmart is building a delivery operation to rival Amazon
Walmart is aggressively testing new delivery capabilities — both built in house and in partnership with startups — as the retailer prepares for a delivery...
Cannes Review 2019: Diversity & Creativity in the Flurry Français
Cannes Lions 2019 has come to a close, bringing an end to this year’s menagerie of yacht-hopping, deal-making, and bread-breaking. Whether you are back in...
It’s Time For Standardization In Linear Addressable TV
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Olivier Wellmann, senior vice...
As Cookies Crumble, Expect More First-Party Data And Privacy-Compliant Solutions
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
APAC ad spend growth to increase 7.4% in 2019
Media owners advertising spend growth in Asia Pacific will increase by 7.4 per cent in 2019, to reach USD186 billion, according to MAGNA’s forecast. Growth...
Martell entices Chinese drinkers with stories embedded in a virtual restaurant
Martell, the 300-year-old cognac brand owned by Pernod Ricard has rolled out a content hub featuring interactive stories that recreate interesting scenarios at a restaurant...
WPP takes the plastic out of plastic and wire products
WPP made a series of initiatives designed to ensure it is playing its part in tackling pollution from single-use plastics. The company will phase out...
Havas Group designs new roadmap for the agency
Yannick Bolloré, Chairman & CEO of Havas Group and Chairman of Vivendi, shared the Group’s new strategic direction and a new common mission: make a...
Unity Technologies Finds That 63% of Creatives Struggle with Implementing AR Advertising
Client and consumer demand is scaling faster than technical competency, survey reveals CANNES, France — To mark the second day of Cannes Lions Advertising Festival...
Adslot Delivers 467% Increase in ROI Through Programmatic Guaranteed Solution
NEW YORK — Adslot Media announced that a recent campaign executed on its programmatic guaranteed (PG) platform, achieved a 467% increase in ROI when assessing...
Havas CEO Yannick Bolloré: ‘My Competitors Got It Wrong’
Havas isn’t facing the same pressure to grow as other holding companies are. The privately-held agency network, owned by French media mogul Vincent Bolloré’s family...
MediaMath Partners With Rubicon Project and Havas; Triton Digital Integrates Centro’s Basis Platform
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: MediaMath partners with...
Social media’s rise puts emerging markets at the forefront of tourism
During the past few years, we have seen a massive shift in user behaviour within the tourism industry, primarily driven by increased usage of smartphones...
Performance wins advertiser confidence as awareness gains mixed reviews: WFA
Major multinational advertisers are increasingly satisfied with the performance of their response activity, designed to drive consumers to take action or purchase but give much...
