Consumers Shift Slowly Toward Apple in Battle Against Feds
Apple for years has been the brand all other brands envy. It’s been called the most valuable global brand multiple times, according to Millward Brown, and it’s a case study in brand loyalty.
So when the company’s dispute with the U.S. Government heated up in February, questions arose as to whether the brand would suffer. At the center of the debate, of course, is Apple’s refusal to cooperate with the government over an encrypted iPhone used by Syed Rizwan Farook, who, along with his wife, is suspected of killing 14 people in the Dec. 2 terrorist attack in San Bernardino, Calif.
Early polls, like the one released by Pew on Feb. 22, said that 51% of people polled felt that Apple should assist the FBI in unlocking the phone. At that time, 38% of people said the company shouldn’t acquiesce.
