How deep do brand values and company ethos go?
The 2016 US Presidential Election wasn’t America’s election alone. Everyone around the world followed it with baited breath, consuming everything from the near-daily scandals to...
The 2016 US Presidential Election wasn’t America’s election alone. Everyone around the world followed it with baited breath, consuming everything from the near-daily scandals to...
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 23/02/2017
Target, for instance, chose to weigh in on a 2016 North Carolina law that required individuals in government buildings to use the restroom that corresponds to...
How do you go about choosing an ad network to monetise your app? Ad networks typically specialise in specific ad formats, payment models, geographic regions,...
When it comes to successful marketing, it’s never a case of taking a set-and-forget approach. The most effective campaigns are those that are closely monitored,...
We may be living in a connected world, but the physical store still has a valid role to play in the path to purchase. As...
December 2016 saw the outing of Methbot, a botnet controlled by a single group in Russia, operating out of data centres in the US and...
Today, more than 84 percent of shoppers use their mobile devices inside stores, with 55 percent of shoppers saying they use their phones specifically to...
On your LinkedIn profile do you describe yourself as Creative? Focused? Passionate? All strong descriptors but, according to the latest LinkedIn research, so does everyone...
In 2016, the average consumer was bombarded with brand messages on a level never seen before. With an ever growing number of different communications channels...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 29/12/2016
The brother of JonBent Ramsey is suing CBS and a slew of others for at least $750 million, claiming he was defamed after the network...
About 94 per cent of video ads served in SEA food and drink campaigns are 30 seconds in duration, despite securing over 20 per cent...
The eighth School of Programmatic event, hosted by OpenX, focused on the evolution of header bidding. The event kicked off with a presentation from Tegdeep...
It’s easy to start a tech company within the advertising industry. Finding people with the technical know-how and the industry knowledge to build some kind...
Programmatic advertising is still not used to its full potential. In this piece, Chris Le May (pictured below), SVP and MD Europe and emerging markets, DataXu, specifically...
Many publishers have focused on building audiences on Snapchat. But for those without one of the coveted channels in the app’s Discover section, Instagram is an...
These days, it is almost impossible to avoid the chatter around digital transformation (DX). It seems that every firm is in the thick of a...
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