Publishing Design Disasters
Publishers are constantly figuring out what works on the Web. Here are five examples of publishers still on the hunt for a better design. Via...
Category: News
Fast-Moving Brands at the Grammys
Some brands managed to create some fun and useful content in response to the Grammys. Here are four examples. Via digiday,com
26 superb examples of agile marketing in action
First up, three Super Bowl-related tweets. When the lights failed, some sharp marketers spotted an opportunity… Tide Audi Oreo Oreo also supported Gay Pride by...
71% of businesses plan to spend more on digital marketing technology in 2013
One of the most frequently quoted predictions from 2012 was Gartner’s belief that, by 2017, CMOs will spend more on technology than CIOs, and these...
Coca Cola Spain Gives People Free Money to Share
Coke Spain created a cool “ATM of Happiness” that dispenses free money to people and encourages them to use the money to do nice things...
Pay-for-performance for agencies: perfect arrangement or bad idea?
On the client side, paying for an agency by the hour comes with risk. As agency veteran and marketing consultant Avi Dan points out in...
AOL Returns To Revenue Growth, But Display Looks Dismal
AOL’s Q4 results had a number of positives, not least of which was a return to overall revenue growth for the first time in eight...
OMG’s Katelman On What Is A Startup?
Steve Katelman, EVP, Omnicom Media Group. took a slightly different tack with our round-up question on “When Is A Startup No Longer A Startup?” From...
Agencies Fail to Lead by Example
For marketing experts, agencies have a ways to go with their own efforts in social, mobile and site design. Via digiday,com
Yahoo turns to Google for ads: sign of a new friendship?
Less than a year since she joined Yahoo, Mayer has started to make the once-great internet company her own. She has started the process of...
When Digital Creative Agencies do Media
Shops with their roots in digital creative and production are seeing opportunities to branch out into media buying, too. Via digiday,com
The Great Oreo Debate
Was Oreo’s quick response to the blackout at the Super Bowl a sign of the future of marketing, or was it a one-time, circumstantial event...
Transparency Vs. Performance: Marketers Shouldn’t Have To Choose
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by...
Mobile Games Continue Dominance And Advertisers Take Advantage
Games were the number one app category on the Millennial Media platform throughout 2012, and advertisers in the travel, education, retail, and restaurant industries all...
Word-of-mouth: focus on the steak, not the sizzle
According to Ed Keller, the CEO of Keller Fay Group, we may be doing just that in 2013. In an AdAge piece, Keller suggests that...
Super Bowl ads 2013: Touchdowns & let downs
Dodge Ram “Farmer” While the bulk of Super Bowl automotive campaigns tried enticing viewers with glimpses of a better life built around a car, Chrysler...
