Being Real Time Takes Planning
The spontaneous brand is, ironically, the one that plans ahead the most. Via digiday,com
Category: News
Global Audiences: Better in Theory Than Reality
Publishers might brag about their international reach, but most U.S. buyers see international visitors as chaff to be separated from the wheat. Via digiday,com
Advertising.com Group Rebrands As ‘AOL Networks,’ Emphasizing Shift To Programmatic
Just days before AOL reports its heavily scrutinized Q4 earnings, the company has rebranded the unit housing its Advertising.com flagship as AOL Networks. The purpose...
Nearly Two-Thirds of Facebook Users Have Taken a Break
Facebook continues to be the most popular social networking site in the US, but users are more likely to take a break from the site...
71% of businesses plan to increase digital marketing budgets this year: report
The Econsultancy/Responsys Marketing Budgets 2013 Report is based on a survey of more than 800 client-side marketers and agency respondents. The survey also asked respondents...
Marketing Budgets 2013
The Marketing Budgets 2013 Report, published by Econsultancy in association with Responsys, looks in detail at how companies are allocating their online and offline marketing budgets in 2013. The report...
6 Brands That Moved Fast During Super Bowl Blackout
Some brands were agile enough to see opportunity in crisis when the lights went out at the Super Bowl. Via digiday,com
LUMA’s Kawaja: Ad Tech Consolidation — Including ‘Fails’ — Is Here; And It’s Good
Terence Kawaja, founder and CEO at LUMA Partners, has surveyed the past few week’s notable deals — demand side platforms MediaMath’s acquisition of Akamai’s Advertising...
Reviewing Mediabrands Audience Platform’s Global Roll-Out With Arun Kumar
As audience buying in digital hurtles forward, the major ad agency holding companies have produced different “flavors” of their agency trading desk (ATD) strategies. For...
Publishers Cool on Facebook
The social platform isn’t driving as much traffic as it used to, so publishers are looking elsewhere. Via digiday,com
Why Visa Skipped the $4M Super Bowl Spot
Visa’s success on Twitter, Facebook and YouTube during NFL season prompted the brand to skip the $3.5 million Super Bowl spot and instead focus its...
FTC Chairman Jon Leibowitz Bows Out, Spearheaded ‘Do Not Track’
Jon Leibowitz, the Federal Trade Commission Chairman who aggressively pushed for more checks on the digital ad sector, will step down this month. Leibowitz was...
Small businesses are not impressed by Twitter: survey
But what about small businesses? They too have been adopting and investing in their presences on social networks, but they have markedly different views about...
Industry Execs Then and Now
It’s hard to imagine, but digital agency and media executives were at some point gawky adolescents. See what they looked liked way back then. Via...
Monetizing Live Streams For The Super Bowl And Other Big Events: Three Approaches
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by...
Hoping To Unlock Bigger Budgets, Adap.tv Begins Selling Viewable Impressions For Video Ads
As competition for brand campaign dollars heats up in the video space, Adap.tv has introduced its version of the “viewable impression” for streaming media with...
