Nielsen to recognize that TV viewing doesn’t always involve a TV: report
But when it comes to the measurement of content consumption, key metrics lag behind our multi-screen world. This is particularly evident in the world of...
Category: News
Is Viewability Really a Big Problem?
Depending on who you talk to, viewability is either a huge problem or completely overblown. Via digiday,com
ROI key to future mobile marketing investments: report
While those predictions may prove a little bit too optimistic, and recent research indicates that consumers are annoyed more by mobile ads than their television...
3 Brands Faking Twitter Hacks
Being real-time and culturally relevant is important for brands, but not if it’s forced and lame like these brands faking a Twitter hack. Via digiday,com
RFP Course (In Partnership With the IAB) – New York
This course is run in partnership with the: Start thinking outside the traditional RFP box. Join us as we examine issues such as the new...
Native advertising: whatever it is, it shouldn’t be PR
When Instagram recently sought to change its terms of service, one of the most widely-discussed changes that sparked a backlash was language giving Instagram the...
Converse Gets in on Street Art
The footwear brand has created a cool street art campaign to make art and Converse shoes part of urban landscapes. Via digiday,com
Shifting Roles in Digital Media
Visual Revenue’s Rich Ullman, KBS+P’s Darren Herman and copywriter Dan Goldeier weigh in where brands, agencies and publishers need to go. Via digiday,com
TD Bank bets on Google+ as a search play
TD Bank, in conjunction with its agency iCrossing, developed 96 videos targeted at individual branch locations in New York. The videos, which show off each...
Three examples of the psychology of social networks influencing user behavior
I took a look at three specific examples to show how social platforms have shifted user behaviour but also were influenced by it. Twitter favourites...
HMV and Republic: are administrators ruining the value of websites?
It’s even more confusing when you consider what the administrators for Republic had to say. It has a powerful website offering, owns well-known brand names,...
Where Brands Go Wrong With Apps
If you’re creating an app for every single campaign, then you’re not fully leveraging browser-based devices. Via digiday,com
Rubio Water: not every marketing opportunity is worth pursuing
So how did Poland Spring, which is a brand of Nestlé Waters North America, respond? Yesterday, it posted an image to its Facebook page showing...
5 Ways Brands Are Cutting Out Agencies
Brands are no longer OK with having a middle man. Via digiday,com
How can data fuel creativity?
Creative optimization through market data Market and user data offers brilliant raw material which can be fused together to inform and empower creativity. Market data...
Facebook apps: there’s no such thing as a free audience
The popularity and success of Facebook’s development platform isn’t all that surprising in hindsight. For the first time in internet history, arguably, entrepreneurs no longer...
