The (Social) Life Of A Media Buyer
Life as a media buyer can be far from glamorous. The hours are long, the spreadsheets are boring, and the entry-level pay is meager. But...
Category: News
How Publicis-Omnicom Could Make Enormous Scale Equal Data Expertise
When Publicis Groupe and Omnicom Group announced their $35 billion megamerger Sunday, the first slide in the part of the investor presentation explaining the strategic...
Hill Holliday’s Ilya Vedrashko on the Trouble With Social Listening
Ilya Vedrashko is fascinated by digital interactions and what they tell us about people. Though his work heading a team of consumer-intelligence analysts at Hill...
Facebook Stock, Fueled by Mobile, Rises to Highest Price Since IPO
Facebook shares on Monday rose to their highest closing price since the day after its initial public offering amid optimism that the world’s largest social...
Best Practice Series: Strategic Online Reputation & Social Media Management
Overview Digital and social media provide unparalleled opportunities for organisations to connect and engage effectively and at low cost with customers and other stakeholders, and...
Best Practice Series: Managing Online & Social Media Reputation
Digital and social media provide unparalleled opportunities for organisations to connect and engage effectively and at low cost with customers and other stakeholders, and plays...
Six examples of brilliant marketing creative to enjoy with your coffee
Social Tacobell In the words of David, our intern, Taco Bell’s Twitter account ‘doesn’t feed out generic, bland, and often repetitive info’. Instead, those with...
What Brands Can Learn from Newsrooms
Kunur Patel is brand strategist at Percolate, a content-marketing technology company. Follow her @kunur. In real-time marketing, the focus has largely been on the output: the home-run...
The Winners and Losers of Publicis Omnicom
Who’s up and who’s down in the aftermath of the monster ad deal. Via digiday.com
In Tracking Users, Pinterest Lays Groundwork for Ad Business
Pinterest is continuing the lay the groundwork for its ad business. The company announced that it will start recommending pins and boards to users based...
Mini Mocks Weiner With Selfie From @CarlosDMotor
Mini’s attempt to ride the Anthony Weiner bandwagon with bathroom-mirror photo from a fake Twitter account was sophomoric and didn’t circulate widely. But it was...
Intel and Toshiba Invite You To Save The World From Hairy Aliens
The brands are creating their third social film, a comedy that everyday consumers can audition for online. Via digiday.com
PolitiFact Gives BuzzFeed Sponsored Post a ‘Pants on Fire’
If “native” ads are designed to mimic editorial content, should readers expect the same rigorous attention to detail that they find in news stories? In...
10 interesting digital marketing stats we’ve seen this week
Royal Baby news boom Experian Hitwise looked at the changes in online search patterns caused by the Royal Baby news on Monday. Their data shows...
Mentos Personalizes News Bulletins For the ‘Selfie’ Generation
Mentos is capitalizing on the narcissism that fuels social media by creating personalized news bulletins that make your Facebook activity look exciting enough to be...
Former NBC Digital Exec Launches Bomoda to Sell Luxury to the Chinese
The idea for Bomoda originated, as ideas often do, at a dinner. Brian Buchwald’s dining companion one night in fall 2011 was a Chinese woman...
