PolitiFact Gives BuzzFeed Sponsored Post a ‘Pants on Fire’

If “native” ads are designed to mimic editorial content, should readers expect the same rigorous attention to detail that they find in news stories?

In other words, should sponsored content be — you know — accurate?

“Of course,” BuzzFeed spokeswoman Ashley McCollum said. “Readers expect accuracy from us.”

Continue reading at AdAge.com

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Lars is Google’s Head of Marketing across Singapore, Malaysia, Pakistan, Bangladesh and Sri Lanka. With nearly two decades of international experience in the Internet and media industry, his passion lies at the intersection of technology and marketing. His career spans across the globe - from Europe to the emerging markets in Asia - from early stage start-ups to large organizations, providing him with an in-depth understanding of marketing, sales and business development across cultures and industries. In his current role he is responsible for local B2B and B2C brand and product marketing across all Google and Youtube services and devices.

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