Copenhagen INK

PolitiFact Gives BuzzFeed Sponsored Post a ‘Pants on Fire’

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If “native” ads are designed to mimic editorial content, should readers expect the same rigorous attention to detail that they find in news stories?

In other words, should sponsored content be — you know — accurate?

“Of course,” BuzzFeed spokeswoman Ashley McCollum said. “Readers expect accuracy from us.”

Continue reading at AdAge.com

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Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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