Publicis Employees to Lotus Notes: Drop Dead
Dated technologies speaks volumes about holding company bureaucracy. Via digiday.com
Category: News
Did Forbes Go Overboard Apologizing for Wrongly Outing the Irish President?
The Forbes spokeswoman said its actions have precedent. It has previously removed posts from the website and replaced them with apologies, she said, declining to...
10 awesome digital marketing campaigns from Nike
Livestrong This campaign may have lost some of its gloss since Armstrong’s downfall, but it’s still a good example of how Nike uses mobile to...
Mobile marketers must reach for the stars
A new generation of mobile ad formats is doing exactly this, and by empowering the consumer to choose whether or not to engage with advertising,...
Facebook Turns In Big Quarter As Mobile Ads Drive Growth
The migration of Facebook’s user base to mobile devices has been seen as an existential threat to the social network, but its mobile ad revenue...
Google Tries to Channel TV Again with Chromecast
Over the last decade, Google has extended its reach from desktop computers to smartphones and tablets. Yet despite years of trying with complex products like...
Zenith to Ad Sellers: Please Order Food
Ad sellers frequently complain that agency buyers demand gifts and entertainment from them. Here’s a good example. This morning, a Zenith Media supervisor sent a...
The CW Targets Royal Baby Photos With Ads For ‘Reign’
The birth of a new British royal elicited a blizzard of Twitter posts from brands looking to emulate Oreo’s famed Super Bowl tweet. A number...
Rich media mobile ads are four times as effective as banner ads: report
It stands to reason then that Opera also reports that rich media ads are becoming more popular with advertisers. The data is aggregated from 378...
Small Businesses Shirk Advertising
Keith Johnson used to be a brand manager with world’s-biggest-advertiser Procter & Gamble Co., overseeing Iams’ eight-figure annual media budget. But after launching custom pet-food...
Media and the Royal Birth: Good, Bad, Ugly
The media sprang into action when Catherine, Duchess of Cambridge, went into labor yesterday. Our take on the best – and worst – of the...
Joseph Ripp, Time Inc.’s Unexpected CEO, Wants to Be Catalyst for Talent
Joseph Ripp, the newly appointed CEO of Time Inc., is what Donald Rumsfeld might call a known unknown. Mr. Ripp is a veteran of the...
The New Gmail Turns Old Ads Into Spam Emails
Google announced a redesign of Gmail it late May that introduced a tabbed layout with categories like “primary,” “social” and “promotions.” Curiously absent was any...
Tap on the map? Maybe I was wrong about NFC
Nirvana Miles said here’s the nirvana. You walk down the street and see a bus shelter ad. The ad says ‘30% off handbags at [insert...
Is This the Worst Page on the Internet?
CafeMom’s arbitrage game with paid-distribution networks encapsulates the perverse incentives of the current publishing system. Via digiday.com
How AOL Lured Lord to Lead Networks Division
AOL — in the midst of a turnaround but still facing headwinds — likely isn’t the first place you’d expect one of the digital agency...
