BlackBerry Board Mulling a Drastic Move
According to chatter from sources close to BlackBerry, the company’s days as a publicly traded entity may soon end. The Canadian smartphone maker has come...
Category: Mobile Marketing News
Millennial Media Offers Insight for Retail Brands
Millennial Media’s newest report from the Mobile Intel Series focuses specifically on the retail industry. One of the most in-depth reports we’ve seen from the...
Groupon Says It’s Mostly a Mobile Company Now
Mobile has never been more important to Groupon. This week, Groupon reported better-than-expected second-quarter sales and has mobile to thank for much of that success....
10 interesting digital marketing statistics we’ve seen this week
Informed SEOs generally in favour of Enhanced Campaigns To get further insight about the perceived impact of Google’s new PPC model, Enhanced Campaigns, we asked...
Eight digital campaigns from the world’s best and worst selling car brands
Below is a look at their digital ideas for selling more cars, and my views on how well they executed. Best Selling Ford Product placement...
The Android Stat That Shocked the Smartphone World
We all know that Android has been on a rampant growth spurt across the global smartphone landscape recently. But the latest numbers from IDC are...
Infographic: The Making of an iPhone
The making of an Apple iPhone is an extensive undertaking with no shortage of logistical and economic considerations shaping each step of the process. A...
10 inspiring digital marketing campaigns from Coca-Cola
The Coca-Cola Happiness Machine Despite the rather naff name, this simple idea managed to attract a huge amount of online buzz for Coca-Cola. The Happiness...
Best Practice Series: Online/Offline Marketing Integration for Maximum ROI
As customer’s multi-task, switch channels seamlessly and filter out interruptive, noise-based communications, the need for a multichannel, integrated approaches have never been greater. This one...
10 great examples of responsive design from around the world
Global News Canada Mitsubishi Motors Australia Alex De Fluvia: Spain British Council: Ukraine Comp.ly: United States Asia Web Net: Thailand World Wildlife Fund: United States...
Emotion: The elephant in the room for marketers?
Economists have long assumed people to have an unlimited availability of time, knowledge and cognitive resource to make flawless logical decisions, entirely disembodied from emotion....
Best Practice Series: Strategic Online Reputation & Social Media Management
Overview Digital and social media provide unparalleled opportunities for organisations to connect and engage effectively and at low cost with customers and other stakeholders, and...
Best Practice Series: Managing Online & Social Media Reputation
Digital and social media provide unparalleled opportunities for organisations to connect and engage effectively and at low cost with customers and other stakeholders, and plays...
Six examples of brilliant marketing creative to enjoy with your coffee
Social Tacobell In the words of David, our intern, Taco Bell’s Twitter account ‘doesn’t feed out generic, bland, and often repetitive info’. Instead, those with...
Mobile Malware Falls in U.S. But Climbs Globally
NQ Mobile’s 2013 midyear security report shows that 51,000 new mobile malware threats were identified in the first half of 2013, infecting an estimated 21...
Study: The Best and Worst U.S. Mobile Banking Apps
Xtreme Labs shared with MMW today a new report on the best and worst mobile banking apps in the U.S. as rated by customers. Xtreme Labs analyzed customer reviews...
