SMS and The Future of Public Safety Alerts
As mobile adoption rates continue to surge globally, television and radio announcements along with traditional tornado sirens and other public emergency distress signals may get...
Category: Mobile Marketing News
The Digitals 2013 Winners Report
The Econsultancy / nma Digitals Awards 2013 were held on the 27th June 2013. The awards celebrate, recognise and award excellence in digital marketing and...
Programmatic media unpacked (part two)
Growing pains Programmatic media has quickly become a catch-all name for the seemingly clandestine automated trading relationships between agencies, advertisers, publishers and tech vendors. This...
Infographic: How Mobile Has Changed PR Forever
Without more than a few “refresher courses,” a PR expert 20 years ago might be nothing of the sort today. And we have technology –...
10 ways to suck at social media
1. Not listening The first thing you do when creating a social media strategy, is listen. More and more brands realise the importance of listening,...
SMS Marketing: Guidelines To Get It Right
For companies big and small, the value of SMS marketing is a no-brainer. But doing it right takes plenty of careful planning and consideration. Studies...
Infographic: The Most Socially Connected Countries
With all the time Americans spend on Facebook, Twitter, and Pinterest, it is easy to guess that the United States is the most socially connected...
Three steps to mobile marketing mastery
It is no secret that mobile has taken over. In fact, by 2016, research firm Portio predicts that three out of four adults in the...
How misusing Tumblr might hinder your connection to the teen demographic
Below is a list of five brands using Tumblr well, but first a look into what a popular Tumblr user, Georgia Gore, thinks of more...
How to Avoid the SMS Spam Trap
On the heels of the Viacom SMS spam settlement, SMS… and spam… are on the minds of many today. It’s no secret that for small...
Viacom Reaches Settlement on SMS Spam Lawsuit
Viacom is bringing closure to an SMS-spam lawsuit that was filed last May. The company has agreed to pay Tennessee resident Eric Mock $3,000. Mock...
So your customers are showrooming? Big deal
Although the media is hailing showrooming as the latest blow to the already struggling high street, it’s been around for years. In the past consumers...
Measures of digital marketing ROI are meaningless unless ads are viewable
As things stand, brands are buying thousands of impressions on a cost per thousand basis and blithely accepting the reported click-through rate (CTR) as an...
Infographic: Mobile App vs. Responsive Design
Table XI is out with an insightful new infographic illustrating the differences between and the advantages of mobile app vs. responsive design. According to the...
Chase Confirms National Support for Isis Mobile Wallet
Chase today issued the following statement announcing that it plans to support the national rollout of the Isis Mobile Wallet later this year, by offering...
The New Reality for Augmented Reality in Mobile Marketing
Like many technological leaps before their “arrival,” augmented reality was once considered by most marketers to be gimmicky, not functional and engaging. But as advanced...
