Their Phone. Your Brand’s Lifeline. Have You Been Called On It Yet?
The following is a guest contributed post from Ben Ricciardi, CEO/founder of Times10, a branding and creative agency based out of LA. It’s no longer...
Category: Mobile Marketing News
Mobile Ads Need to be Thumb-Stoppers Not Show-Stoppers
The following is a guest contributed post by Alex Burn, Creative Director, Collective. There’s a lot of noise being made about how clients and agencies...
First Look: Acquired.io Guts The Grunt Work out of User Acquisition
The founders of mobile marketing company AppScotch, acquired by AppAnnie, today launched their newest venture, Acquired.io. “The company has created the first centralized platform to...
SpotX, Immersion Bring Scale to Haptic-Responsive Video Advertising
Two of the digital advertising world’s hottest innovators are at it again. MMW learned ahead of the weekend that video ad serving platform SpotX and...
Mobile Marketing Leaders Hearing Up for First Mobile Analytics Online Summit
Mark your calendars for Thursday. ObservePoint — an innovative pioneer in the field of mobile and app data validation — has just announced the Mobile...
Factual, Adform Partner to Expand Location Data Access
Ahead of the weekend, Factual announced a new partnership with Adform, a leading European-based, full stack advertising technology platform. The objective? To give advertisers increased,...
YP, Verve to Deliver Mobile-Display Offering for National Brands and Agencies
MMW learned today that YP is teaming up with Verve, a location-powered mobile marketing platform, to power its Enhanced Mobile Targeting offering. With the latest...
AerServ’s DataServ Offers New Revenue Stream for Publishers
AerServ, a leading ad management technology and SSP for mobile publishers and advertisers, has just launched DataServ, a new data-as-a-service product connecting CRM and offline...
New PulsePoint Platform Offers Enhanced AI and Machine Learning
PulsePoint is a leading global programmatic advertising platform and it’s out with something new. MME has learned that the next generation of its content marketing...
AdColony Advances Groundbreaking New Ad Tech
As first reported by the team at MAW, AdColony is “bringing its A game” to video on mobile. According to the report in question, the...
Broadcast Brand Awareness Lacking Among Millennial Audiences
A new report from Anatomy reveals that young viewers are largely unable to identify the networks behind programs, even when they watch those programs. “The...
OPINION: Why VR Will Be the New Standard in Publishing and Broadcasting
The following is a guest contributed post from Dave Hodgson shared by VRJournal. Over the past 30 years, media has figured out a way to...
Digital Air Strike Launches Mission Control for Digital Marketers
Digital Air Strike, a leading social media and digital engagement company, announced this week the addition of Mission Control to its portfolio of social marketing...
AppsFlyer Advances Fight Against Mobile Ad Fraud
Ahead of the long holiday weekend, AppsFlyer — a global leader in mobile attribution and marketing analytics — announced Active Fraud Insights 2.0, setting what...
New Study Reveals Memorial Day Shopper Mentality
Ahead of the long holiday weekend, ChargeItSpot — a top provider of cell phone charging stations for major retailers — announced the results of its...
Is The War on Global Digital Ad Fraud Winnable?
According to the findings of an eye opening new report, advertisers are making gains in the war against bot fraud. They do, however, still face...
