Category: Interactive marketing

Smear on some lipstick, take a shot and pucker up: Friday was International Kissing Day. (It was also National Fried Chicken Day, which made for...

Among the signals Interpublic sent with its $2.3 billion deal to buy Acxiom’s Marketing Solutions business, one of the biggest was IPG’s determination to stick...

It’s the first day of class at Instagram. Students check in at two security desks and sign non-disclosure agreements before heading up to the photo-sharing...

UPDATE: After this article was published, Facebook reversed its decision that the Walmart ad was political and required a “paid for by” disclosure. “The aim...

Today, marketers have access to more data than everthousands of data points across multiple channels generated multiple times every second. With that increase of data...

American Express Co. won the right to issue a new credit card for Amazon.com’s small-business customers, the latest win in a string of co-brand deals...

Reddit’s redesign and new ad products seem to be paying offfor Audi, at least. The car manufacturer’s “Think Faster” campaign featured stars such as Elizabeth...

Earlier this year, a group of influential software engineers in Google’s cloud division surprised their superiors by refusing to work on a cutting-edge security feature....

Gawker is known for many things, but feel-good stories and a brand-safe environment are not among them. Kevin Lee, executive chairman and co-founder of Didit,...

Even a superhero can use an extra boost. If you’re Wonder Woman, that boost might come from clever teammates like Conan O’Brien, “Robot Chicken” and...

The Snapchat Ferris wheel may be gone, but Cannes-goers next week will still find an inescapable ad message from one social media service: Twitter, which...

The era of “peak TV” has ushered in a renaissance for brand advertising, and there has never been more opportunity to connect with viewers. By...

Apple Inc. changed its App Store rules last week to limit how developers harvest, use and share information about iPhone owners’ friends and other contacts....

A French revolution of sorts is brewing among several trade bodies representing publishers, ad tech, agencies and marketers that are upset over Google and its...

E3, the video-game industry’s big trade show, is where companies typically showcase their newest titles, but it’s the year-old free global hit Fortnite that’s likely...

In a reversal, Google said Thursday that publishers can now work with as many vendors as they like when using its content management platform, more...