Turner helps Wonder Woman lasso fans


Even a superhero can use an extra boost. If you’re Wonder Woman, that boost might come from clever teammates like Conan O’Brien, “Robot Chicken” and the larger Turner family.

Last summer, Warner Bros. partnered with Turner to create custom branded content preceding the June 2 release of “Wonder Woman””one of the most anticipated films of 2017. With a huge promotional campaign for the film already in place, how could Turner help the film break through? With the seamless integration of “Wonder Woman” across the powerful Turner portfolio”capitalizing on its beloved brands, iconic talent, and their loyal and socially engaged fans.

Each Turner partner provided a unique take on the Wonder Woman story, with efforts that protected and reflected the creators’ distinctive brand voices, yet aligned with the film’s campaign.

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Via AdAge

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Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.