Facebook pulls Walmart and P&G ads for lacking ‘political’ labeling
UPDATE: After this article was published, Facebook reversed its decision that the Walmart ad was political and required a “paid for by” disclosure. “The aim of this policy and authorization process is increased authenticity for political ads on Facebook,” a spokeswoman said in an email. “It won’t be perfect to startwe’ll learn and evolve over timebut we think the good far outweighs the bad.”
~ ~ ~
Facebook appears to be putting brands in the penalty box as it begins enforcing new rules meant to clean up political advertising on its platform.
