Facebook embraces the mobile app version of header bidding
Facebook, looking to grow its ad business outside its own apps, has struck partnerships that enable it to plug into ad auctions run by ad...
Category: Interactive marketing
Apple takes direct swipe at Facebook over privacy at WWDC
Apple’s WWDC focused on software updates like new privacy features in Safari. Credit: Apple Apple took its privacy complaints against Facebook all the way to...
Facebook’s election ad rules snag these challenger candidates
Shastina Sandman is waiting for a letter from Facebook, coming by U.S. mail, that she hopes will contain a verification code to buy ads for...
Facebook’s election ad rules snag challenger candidates
Shastina Sandman is waiting for a letter from Facebook, coming by U.S. mail, that she hopes will contain a verification code to buy ads for...
Pump up the programmatic: Google selling streaming audio ads
Google is plugging into streaming music services like Spotify and Pandora to deliver audio ads. On Wednesday, the company announced that it’s supporting audio ads...
Knock, knock. Who’s there? Your new GDPR privacy policy
.caption.medium, .caption.large { border-bottom: none; } Continue reading at AdAge.com Via AdAge
Comcast vows to bid on Fox, dashing nerds’ hopes for Marvel crossovers
Comcast has announced it may step in with its own bid to acquire 21st Century Fox’s entertainment assets, potentially blocking a deal that Disney had...
Zuckerberg’s European inquisition more like a European vacation
Facebook’s Mark Zuckerberg had his day in European parliament and it went much easier than his appearance in Washington, D.C., last month. (Translation: The format...
Cambridge Analytica files U.S. bankruptcy after data scandal
Cambridge Analytica, overwhelmed by a scandal over how it harvested data from Facebook to influence the last U.S. election, filed for bankruptcy in New York....
Seventeen and Cosmo bring Netflix’s ’13 Reasons’ to life
Hearst is joining the experiential marketing world with an installation created for Netflix and its hit teen show “13 Reasons Why.” The publisher is erecting...
Report: China, despite ban, is Facebook’s second-largest ad market
Nearly 10 percent of Facebook’s global revenue, or about $5 billion, comes from China, despite being banned from operating in the country, according to a...
Bloomberg’s TicToc creates an ad format for live events happening on Twitter
TicToc, the Bloomberg Media owned news service that exclusively lives on Twitter, introduced a new ad format Friday that embeds branding and video in-stream as...
Out of Klout: The social media scoring service is shutting down
Klout, the tech pioneer that measured people’s social media star power, is shutting down after losing influence in an industry over which it once claimed...
Hey, Google Assistant sounds like John Legend (and other advances from Google I/O)
Google promoted its advances in artificial intelligence by showing how machines can make phone calls just like humansand even sound like John Legend. In a...
Record labels reap more than $1 billion selling Spotify stakes
Two of the three major record labels stand to gain more than $1 billion after selling stakes in Spotify Technology SA, the streaming music company...
Google is revamping Google News with more video and higher speed
Google is revamping Google News with a new design that will incorporate elements of the Newsstand app and YouTube, according to people familiar with the...
