Seven tips to increase engagement with your video ads
1. Be aware of the options There are various different types of interactive ad options, particularly for ads served before the main video (pre-rolls), that...
Category: Interactive marketing
Pinterest Will Test Promoted Pins — but Won’t Charge for Them (Yet)
Pinterest’s inevitable march toward an ad business now seems more imminent. The social-bookmarking company announced today in a blog post bylined by CEO Ben Silbermann...
Former Googler Penry Price Is LinkedIn’s New Ad Sales Chief
Penry Price — a former top sales executive at Google who left two years ago to helm the ad-targeting firm Media6Degrees (recently renamed Dstillery) —...
Just What Is Dmexco and Why Was the Entire Ad Business in Germany This Week?
If you’re wondering why so many people from the ad, marketing and tech worlds were in Cologne, Germany, this week, we’ve got your answer here....
Online Advertising Survey 2013
This is the third Online Advertising Survey Report, produced in association with advertising technology company Rubicon Project, and is based on a survey of more...
Brands Bet Millions That Apple’s iTunes Radio Scales Quickly
Like any new service, iTunes Radio will have zero users when it launches on Wednesday. More important, one of the key platforms for Apple’s highly-anticipated...
Best Route for Going Public? Privately, Say Ad Tech CEOs
Twitter’s announcement last week that it had confidentially filed to go public put a spotlight on a practice that has become the status quo, especially...
First direct’s platypus: is humour still a risk?
The adverts: right for TV, but not for online? I have to whack it on the table, I’m not very keen on first direct’s Platypus...
Go Ahead and Blink; You Won’t Miss the Message in Virgin Mobile Ad
It’s not easy for consumers to sit through a dry list of product offerings, but yesterday, Virgin Mobile and Mother, New York, took a stab...
What does native advertising have in common with an erotic French film?
If there’s one thing we can’t agree on, it’s native advertising! Ever since Fred Wilson gave his high profile talk at the OMMA Global Conference...
PubMatic to Hire 100 to Meet Demand For Private Ad Exchanges
PubMatic, an ad technology company which caters to publishers, is planning to hire an additional 100 people before the end of the year to meet...
Watch the Harsh Anti-iPhone Ad That Microsoft Pulled
On Friday, Microsoft posted a video on YouTube — apparently part of a series of pro-Windows Phone, anti-iPhone parodies — titled “A fly on the...
Final Results: The Best Marketing Book You Read This Summer
Nominate the best marketing, media or tech book you read this summer, and vote on others’ picks. Continue reading at AdAge.com Via AdAge
Survey: Americans Still Trust Government More Than Tech Companies
Given revelations of widespread clandestined data collection by the National Security Agency, you’d think the U.S. government would have a PR problem. But that’s nothing...
Hearst Is Throwing a Party and Calling It a Magazine Upfront
Hearst Magazines has invited hundreds of media buyers and ad agency staff to an “upfront” event next month, according to the company, making it the...
Ad Age Survey: What Advertisers Really Think About Facebook
In 15 months, Facebook changed from an experimental channel where marketers were reluctant to invest deeply to a mature part of the mix where they’re...
