Go Ahead and Blink; You Won’t Miss the Message in Virgin Mobile Ad

It’s not easy for consumers to sit through a dry list of product offerings, but yesterday, Virgin Mobile and Mother, New York, took a stab at making the experience fun with an absurd online video that changes right before your eyes. In fact, your eyes are the trigger: Every time you blink, the film moves on to a different bizarre scene. The result? A completely new experience every time you watch it.

“Blinkwashing” is the final installment of the brand’s “Retrain Your Brain” campaign, which asks consumers to question their complacency with their expensive mobile plans and reconsider Virgin Mobile’s money-saving, no-contract offerings. The idea of “Blinkwashing” attempts to illustrate the brand’s message that consumers can “take control” of their phone experience. The experience, which requires users to opt-in to participate with their computer’s webcam, launches this week and will run exclusively on Youtube.

“Virgin Mobile had its talking points it wanted to get out into the world,” said Mother, New York, Creative Director Jed Grossman. “The question was, how do we do that in a way that was interesting and captivating?”

Continue reading at AdAge.com

Via AdAge

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Lars is Google’s Head of Marketing across Singapore, Malaysia, Pakistan, Bangladesh and Sri Lanka. With nearly two decades of international experience in the Internet and media industry, his passion lies at the intersection of technology and marketing. His career spans across the globe - from Europe to the emerging markets in Asia - from early stage start-ups to large organizations, providing him with an in-depth understanding of marketing, sales and business development across cultures and industries. In his current role he is responsible for local B2B and B2C brand and product marketing across all Google and Youtube services and devices.

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