Android vs iPhone: The State of Mobile Commerce
Google’s Android mobile operating system passed Apple’s iOS in market share more than a year ago. But a new study of e-commerce transactions shows there...
Category: Interactive marketing
Macy’s: Marketers Should Defend Data Use But Show Restraint
Macy’s sees plenty of value in data-driven marketing and believes consumers should hear more from marketers about the benefits. But that doesn’t mean the retailer...
Time Inc.’s Executive Suite Was Where ‘Ideas Go To Die,’ Says CEO Joe Ripp
New Time Inc. CEO Joe Ripp told roughly 300 employees at a town hall-style meeting Wednesday that the company’s executive suite has been a place...
Marketing agility: do you measure up?
The emergence of new platforms, multi-screen viewing, real-time advertising and big data (just to mention a few) have profoundly changed the way advertising is seen...
A step-by-step guide to RLSA and dynamic remarketing
We’ve all spent time window shopping and canvassing for the best price or service quality available before buying online. Whether for a small ticket item,...
Samsung Tries to Capitalize on iPhone Frenzy with Ads on Apple Coverage
Tech news sites on Tuesday were awash with coverage of Apple’s latest iPhone announcement — and with ads from Apple rival Samsung. As Apple’s foremost...
Apple Expected to Increase Marketing Presence Abroad with Low-Cost iPhone
Apple announced on Tuesday that it will start selling a lower-end, less costly version of the iPhone in an effort to find new markets in...
The one thing that all marketing is about
There are a lot of marketing terms floating around. Strategic marketing. Content marketing. Tactical marketing. Contextual marketing. As marketers, we can easily become confused about...
How to make website scraping easy
Why is web scraping important? If retailers want to increase their product visibility and display their product inventory across the various channels, data extraction is...
The Bottom Line: Turn Your Data Into Dollars
It’s tough out there. Marketing budgets are limited and people are constantly pushed to do more with less. One of the creative ways to find...
Hilarious New Moto X TV Ads Attempt to Steal Apple’s Thunder
Thus far, Google unit Motorola has only advertised its new Moto X smartphone in print and digital, representing them as fashionable, customizable devices. This Thursday...
Big Ad Spenders Hang Hopes on Wearable Tech as Smartphone Sales Soften
Samsung shut down a portion of New York’s Times Square last Wednesday for its latest product launch. But unlike its other high-profile unveilings, the attention...
Politico Publisher Buys Capital New York With Plans to Hire Dozens
The high-velocity ethos of Politico is coming to the New York media scene. Robert Allbritton, Politico’s publisher, said today that he has bought Capital New...
‘He Had Me at Hello’: How Google’s New Android Version Came to Be KitKat
It took less than an hour of working time for Nestle to agree to let Google name its new Android version after Kit Kat. “If...
Yahoo Follows AOL and Pitches Agencies On ‘Programmatic’ Upfront Deals
AOL isn’t the only big portal throwing a so-called “programmatic” upfront. Yahoo has been quietly pitching agencies in recent weeks on a way to buy...
Facebook Pushes Back Video Ad Launch Again Amid User Experience Concerns
Brands hoping to test Facebook’s long-awaited video ads will have to wait a while longer. Facebook has pushed back its intended October unveiling, and hasn’t...
