Netflix Wants to Be on Your Cable TV Box
Netflix, the world’s largest subscription-streaming service, wants to attract more customers by adding its web-based movies and shows to U.S. cable systems, Chief Financial Officer...
Category: Interactive marketing
Aegis Media Probes the Influence of Facebook
At Social Media Week London today, Aegis Media claimed to have scientifically proven the power of the Facebook “like”, in a new study conducted with...
Advertising Week Video: How Publishers Can Use Data More Effectively
For digital publishers, effectively harnessing data can turn a large but poorly understood audience into the targets advertisers covet, or help predict when certain consumers...
Improved performance and reduced wastage seen as main benefits of real-time bidding
What do you see as the advantages of real-time bidding? This is the third Online Advertising Survey Report, produced in association with advertising technology company...
Why empathy is a crucial skill for web designers
What it means to empathise Empathy can be defined as “the ability to understand and share the feelings of another.” I believe we have become...
Facebook ads undervalued by last click
In reality, most digital marketers appreciate that consumers tend go through a number of interactions or clicks throughout the buying cycle from awareness and consideration...
Jeff Bezos: Are You Throwing a Party for Your Guests — or for Yourself?
Amazon founder-CEO Jeff Bezos has some new Kindles to sell — which, so far, have been well-received. But in a just-released interview with ABC News...
The nuts and bolts of programmatic marketing (part three)
We’ve taken ‘programmatic’ to mean any channel where instructions are programmed in before being executed by a machine. This has led to us to buying...
New Stan Lee Superhero Comes to Fledgling ‘Angry Birds’ Video Network
Rovio will be selling video ads against the ToonsTV shows, which like “Angry Birds Toons” will be initially available within Rovio apps and on Samsung...
Razorfish Chairman Clark Kokich Makes the Move From Agency to Ad Tech
Razorfish chairman Clark Kokich is going from agency to ad tech, making the jump to Marchex as chief strategy officer. Continue reading at AdAge.com Via...
AOL Claims Real Ad Deals For Its ‘Programmatic’ Upfront
AOL is claiming that its “programmatic upfront” is more than just a party. Two brands and five agencies have committed to buy AOL’s ad placements...
Microsoft Doubles Down on Surface Marketing Despite $900 Million Write-down
Undeterred by a massive write-down of its first generation of tablets, Microsoft will aggressively market its updated line of Surface devices after working to address...
Intel’s Secret to Seeding HTML 5: Pick Up Design Tab for Multimedia Features
Scroll through Rolling Stone’s digital feature “The Geeks on the Front Lines,” and your point of view zooms into a computer screen and onto a...
IAC Decides Not to Sell or Shut Down the Daily Beast
IAC/InterActiveCorp has ruled out a sale or shutdown of the Daily Beast even after founding editor Tina Brown’s departure, the online publication said. IAC has...
BlackBerry to Cut 4,500 Jobs Just Months After Rebranding
Smartphone maker BlackBerry is laying off 4,500 employees and planning to record a $930 million to $960 million write-down on its inventory due to poor...
Rocket Fuel IPO Soars on First Day of Trading
Ad tech companies have been met with a cold reception by Wall Street this year, but automated ad buying company Rocket Fuel was greeted warmly...
