Accenture to Acquire Reactive, Heating Up Consultant Battle For Marketer Dollars
Accenture has entered into an agreement to acquire Reactive, an independent Australian ad agency and winner of Ad Age’s Small Agency Award for digital campaign...
Category: Interactive marketing
With Celebrity and Scandal, MailOnline’s U.S. Revenue Double
MailOnline, the website of U.K. tabloid the Daily Mail, generated 12 million, or roughly $19 million, in revenue from its U.S. website during the year...
Twitter CFO Mistakenly Tweets About Deal: ‘I Have a Plan’
Correctly using Twitter has tripped up one of the company’s top executives. Chief Financial Officer Anthony Noto yesterday publicly tweeted about a plan he has...
In the Williamsburg That Vice Helped Build, Sudden Barbs From Bands and Fans
The globe-trotting hipster empire Vice Media helped make Williamsburg, Brooklyn, what it is now, taking offices there long before the neighorhood gentrified into a mecca...
Yahoo Ousts Google as Firefox’s Default Search Engine, Previews Redesign
Yahoo has found a way to further boost its search advertising business. Making it sweeter? It’s at Google’s expense. The portal has replaced Google as...
‘Instagirl’ Jenner Brings 30 Million Fans as New Face of Lauder
Estee Lauder Cos., seeking to ride on Kendall Jenner’s ever-growing coattails and 30 million social-media followers, has hired the model to represent its flagship cosmetics...
Facebook Cuts Brands’ Reach Once Again
Facebook is becoming even more pay-to-play for brands. Facebook announced Friday afternoon that it would begin curtailing the reach of brands’ unpaid, or organic, posts...
Explain It Like I’m Eight: Cookies
Ad Age’s video series using kids to break down marketing jargon is back again, with a new installment taking on cookies. See all the Explain...
Facebook Gives People a New Way to ‘Turn Down’ Annoying Brands
Facebook is giving people more control over whose content occupies their news feed on the social network, arguably the web’s most prized real estate. People...
E-Commerce Is So Huge Now in China, Some Brands Skip Opening an Actual Store
When British fashion retailer Topshop debuted in China, guests at the Beijing launch event tried on outfits and posed for selfies with red London buses...
Mobile Is Great, but Paper and People Can Still Carry Election Day
Sometimes get-out-the-vote efforts on election day come in virtual form: encouragement from a Facebook friend to vote, or a campaign volunteer using a mobile app...
The Next Logical Step in Real-Time Marketing: Reactvertising
It all started with an Oreo tweet in the Super Bowl — and it hasn’t moved much beyond that. But real-time marketing is still all...
Verizon’s New Content Marketing Tech Website Hits A Snag
The wireless industry is facing a branding conundrum: how to get smartphone-adoring consumers to love their carriers too. Verizon’s latest effort, a broad content marketing...
Twitter Beats Revenue Expectations Again but User Engagement Slows
At Twitter, a pattern is emerging: its ad business is growing at a steady clip, but it can’t get the number of users to grow...
How Brands Should React to Gamergate: Don’t
Here is the most crucial thing a marketer needs to know about so-called Gamergate. “You cannot win. This is a lose-lose situation.” That’s according to...
Pinterest Taps Weather Channel’s Eric Hadley to Oversee Agency Relations
As Pinterest prepares to ramp up its advertising business, the social network has hired a top marketer to tighten its ties with brands and agencies....
