Verizon’s New Content Marketing Tech Website Hits A Snag
The wireless industry is facing a branding conundrum: how to get smartphone-adoring consumers to love their carriers too. Verizon’s latest effort, a broad content marketing campaign, tripped hard out of the gate.
Late last month, the nation’s largest wireless carrier — and sixth largest advertiser — quietly launched an online publication, called SugarString, devoted to, by its own account, “thoughtful tech-focused stories.”
On Tuesday, the tech publication Daily Dot reported the carrier forbids any stories on the website dealing with two topics: espionage and net neutrality. Daily Dot cited an email from the editor of SugarString, Cole Stryker, who called the two issues “verboten.” The telecommunications giant has been heavily involved in recent debates on internet service provision and government surveillance.