Cable Pushes to Exclude Netflix From Net Neutrality Protections
Internet service providers led by Comcast are pushing to protect from federal regulations their ability to demand fees from high-volume data users such as Netflix....
Category: Interactive marketing
Netflix’s Subscriber Numbers Beat Estimates as It Spends More on Marketing
The number of people who subscribe to Netflix has become a really important number. A few months ago Netflix reported that not as many people...
Ad-Tech Company Shuts Down ‘Zombie’ Cookie
Verizon’s foray into the digital ad business isn’t going all that smoothly. Turn, a partner in the carrier’s mobile-tracking offering for advertisers, was cited in...
The Upshot Emerges as Potentially Lucrative Franchise at The Times
The New York Times’ 20 most-popular stories of 2014 included two from its news-explainer section The Upshot: “Where Are the Hardest Places to Live in...
Hot Zone: Bieber Fever Strikes the Viral Video Chart
Like it or not, you still can’t escape Justin Bieber — at least on the Viral Video Chart. The new face of Calvin Klein was...
Helped by Curtailed Marketing, Sony Now Expects ‘The Interview’ to Break Even
“The Interview,” the comedy that Sony Pictures temporarily pulled from theaters, is doing well enough from online sales and rentals to recoup the millions of...
On Guard: Vendors of Data Companies Likely to Feel Compliance Pressure
This year guarantees to bring a surge in the use of data-security services. And some expect that companies that collect and manage a lot of...
Samsung Hopes Software Will Make It the Google of Smart Homes
Samsung Electronics Co.’s challenger to Google software is moving from phones to big-screen TVs as the South Korean company tries to capitalize on the burgeoning...
The Year in Native Ads
If 2013 was a year of hand wringing over so-called native advertising — a tactic in which ads are meant to mimic editorial content —...
Time Inc.’s Digital Audience Now Larger Than Print
Cannon on Dec. 18.” class=”medium” credit=”Getty Images” image=”http://%%img_server%%/images/bin/image/medium/KarenKovacs_NickCannon.JPG” url=” ” /> TIme Inc., the nation’s largest magazine company, has crossed an important threshold in its...
Twitter Ventures Into Ad Sales in Russia
Twitter has started to sell advertising in Russia, shrugging off regulatory hurdles and a slowing economy as part of a push to add revenue outside...
NetSuite Grabs Microsoft Dynamics GM for CMO Role
NetSuite has hired former Microsoft Dynamics GM Fred Studer as its next CMO. Mr. Studer will take on the marketing responsibilities held by the company’s...
Baidu and Alibaba Best Yahoo and Twitter for Digital Ad Revenue
Google once again retained the biggest share of global digital ad revenue and by a large margin. The company claimed a 31.10% share this year...
Baidu Said to Buy Stake in Uber, Helping App Expand in China
Baidu is buying a minority stake in Uber, giving the car-booking company a boost as it expands in China, according to a person familiar with...
Facebook to Make Sure the Right People See Publishers’ Posts
Facebook keeps coming up with ways to reduce the amount of bloat in people’s news feeds. But while recent efforts have angered those putting out...
AOL’s Bob Lord: Brands’ In-House Programmatic Teams Driving Growth
AOL should know a thing or two about the forces driving automated ad buying’s wild growth. Over the past year, the company’s programmatic advertising revenue...
