Weebly Breaks $5 Million TV Campaign: ‘We Believe’
Weebly, a website creation and hosting company, today is breaking a $5 million national TV campaign called “We Believe,” aimed at entrepreneurs who want to...
Category: Interactive marketing
It’s Official: Snapchat Says That Ads Are Coming
Snapchat, the ephemeral messaging app, is officially taking the advertising plunge. In a blog post on Friday, the Los Angeles-based company said it was introducing...
Yahoo Poaches Washington Post’s Kevin Gentzel to Lead Ad Sales
Yahoo hired Kevin Gentzel as head of advertising sales, according to The Washington Post, where he was chief revenue officer. Mr. Gentzel will report to...
Apple Watch Makes Its Fashion Magazine Debut — In China
The Apple Watch will makes its media debut in November, gracing the cover of Vogue China. Liu Wen, a 26-year old supermodel, will sport the...
Microsoft Poaches From Publicis for New U.S. Sales Chief
Microsoft finally has a U.S. sales boss, eight months after it ousted Keith Lorizio. The tech giant has tapped former Publicis exec Bob Bejan to...
Kardashian Game Drops in Download Rankings, Spooking Investors in Publisher
Shares in Glu Mobile, the video-game publisher that surged after its “Kim Kardashian: Hollywood” became a hit, fell on concern that the title may be...
Apple Said to Hold October Event to Introduce New IPad Tablets
Apple will introduce new iPads at an event on Oct. 16, a person familiar with the matter said, as the company seeks to kick-start slowing...
Netflix Making Four Movies With Adam Sandler
Netflix, expanding further into exclusive feature films, will produce four movies with comic actor Adam Sandler. Mr. Sandler’s Happy Madison Productions will work with Netflix,...
FTC Chair: Don’t Use Bogus Research to Back Health Claims
The Federal Trade Commission has a prominent presence at Advertising Week in New York, giving the agency a forum to remind an audience of advertisers,...
Marriott Uses Oculus Rift to ‘Teleport’ Travelers to Hawaii, London
Marriott Hotels has jumped onto the virtual reality bandwagon as part of its “Travel Brilliantly” campaign aimed at connecting with next-gen travelers. The hospitality chain...
The Force Is With Mobile as ‘Star Wars Rebels’ TV Series Has Digital Debut
A long time ago, in a galaxy dominated by network TV, people gathered to watch a new show on a fixed day and time. The...
WPP’s VML Digital Agency Is Buying Another Shop in China
Digital marketing agency VML is acquiring 10-year-old Chinese social media agency Teein, its second purchase in China in less than a year. With the addition...
European Google Exec Hints at Possible Changes After Recent Criticism
After coming under fire in Germany and elsewhere in Europe for its approach to privacy, Google seems ready to change the way it operates in...
Facebook Marketing Boss Shares Three Lessons for Brands
Even a 29-year marketing vet like Gary Briggs has a few things left to learn. Facebook’s CMO, whose previous stints span Pepsi, IBM, eBay and...
See the Spot: Samsung Reminds Us They Built Bigger Phones First
Samsung gained prominence in the U.S. by being the Pepsi to Apple’s Coke. It doesn’t appear it will give up that strategy anytime soon. On...
ITunes Users Miffed at Apple’s U2 Giveaway
U2, one of the most popular rock bands in the world, gave a new album for free to half a billion users of Apple Inc.’s...
