Twitter Ventures Into Ad Sales in Russia
Twitter has started to sell advertising in Russia, shrugging off regulatory hurdles and a slowing economy as part of a push to add revenue outside the U.S.
The social network is selling ads through reseller Httpool, the company’s advertising partner for Eastern Europe, VP Colin Crowell said in an interview in Moscow. Russia’s largest lenderOAO Sberbank and wireless operator VimpelCom are among the San Francisco-based company’s first Russian clients, according to Httpool.
“Twitter’s global prospects as a company are contingent on succeeding in markets around the world,” Mr. Crowell said. “We’ve been — particularly over the last 18 months — growing internationally to catch up to where the service and the brand outleaped the size of the company a few years back.”
