Hershey Uses Tech To Get Consumers Down Grocery Aisle
“People are really unreliable when it comes to what they like or don’t like,” said Rana el Kaliouby, chief science and strategy officer for Affectiva...
Category: Interactive marketing
R/GA Vet Barry Wacksman on the Data-Centric Business Model
It’s no surprise that R/GA, the digital agency that helped longtime client Nike develop its Nike+ FuelBand fitness tracker, recognizes the connections between real world...
Fiat Chrysler Recalls 1.4 Million Cars After Jeep Is Hacked
DETROIT — Fiat Chrysler will recall 1.4 million vehicles to close the software loophole that allowed hackers to remotely take control of a 2014 Jeep...
Twitter Puts Live Events on a Calendar So Brands Can Buy Real-Time Ads — Ahead of Time
Twitter is borrowing a TV ad sales strategy to make it easier for brands to advertise against the live event-related conversations that the social network...
Google’s YouTube Signs Up Everyone but TV for New Paid Service
Google’s YouTube, which has signed up partners for a new paid video service, may find out by early next year whether its own internet stars...
Do Not Track Is Finally Coming, but not as Originally Planned
The long-awaited Do Not Track system is coming soon, but it’s a shell of its former self. It seems like ages since former Federal Trade...
Netflix Global Audience Soars as New Markets, Shows Draw Viewers
Netflix said its internet TV service grew to 65.6 million subscribers in the second quarter, thanks to popular original shows such as “Daredevil” and “Orange...
Ellen Pao Resigns From Reddit
Ellen Pao resigned as interim chief executive officer of Reddit after a user revolt at the online forum, the company announced. Steve Huffman, a Reddit...
Sprint, T-Mobile CEOs Wage Feisty Fight On Twitter About Whose Plans Are Worse
Twitter is often touted as a platform that gives a voice to those who may otherwise be unheard. But it also provides a platform for...
Perfect Pair: Dog and Owner Put Kleenex On Top Viral Video Chart
Continue reading at AdAge.com Via AdAge
Brands Join the Gay-Marriage Celebration in Social Media
In the wake of the Supreme Court’s 5-4 decision that guarantees a nation-wide right to same-sex marriage, social media erupted in celebration. And a number...
Facebook Tests Auto-Filling Marketing Forms With People’s Profile Info
A lot of marketers build their businesses by getting people to sign up for things like email newsletters. It’s a way to get people’s contact...
Engagement With Brand Content Soared 52% Last Quarter
The data answers a key question that Shareablee founder and CEO Tania Yuki keeps getting from marketers: “Has this thing leveled off? Is social starting...
FCC Telemarketing Rule Changes Could Mean More Advertiser Vigilance
An upcoming ruling from the Federal Communications Commission could make it more difficult for advertisers to comply with telemarketing regulations. The commission on Thursday said...
Behind Alibaba’s Decision to Launch a Netflix-Type Service for China
The viewership numbers on China’s streaming sites hint at just how huge online video is in China. “Orange is the New Black” got 54 million...
