YouTube Takes on Amazon’s Twitch With YouTube Gaming
YouTube has created a gaming-specific version of its video service to make a direct run at Amazon’s Twitch. This summer the Google-owned video giant will...
Category: Interactive marketing
Apple CEO Tim Cook Admonishes Silicon Valley Data Gluttons
Apple has touted its dedication to safeguarding consumer data for years, making its privacy message a key component of its brand proposition. The tech giant’s...
Apple to Start Selling Watches in Stores
Apple will begin selling some Apple Watch models in retail stores in two weeks. The company also will make the watch available in Italy, Mexico,...
Pinterest Officially Unveils Buyable Pins
Pinterest has confirmed that it will introduce Buyable Pins, the company announced at an event at its San Francisco headquarters Tuesday. A buy pin had...
Would You Pay to Read Entertainment News Online? Time Inc. Sure Hopes So
Since Time Inc. became an indepedent publicly traded company last June, executives at the nation’s large magazine publisher have tried to convince Wall Street investors...
New GOP Super PAC Wants to Be Kickstarter of Political Ads
“Sit down and shut up!” In a new ad, that bit of vintage Chris Christie serves as an implied response to a series of strategically-edited...
Hey, Google: Put Some of Those Ad Dollars Back Into Advertising
In the spring of 1972, Jack Trout and I wrote a series of articles for Advertising Age titled “The Positioning Era Cometh.” And it sure...
Brands Pay This Instagrammer $15,000 to Include Their Products in a Picture
Brands pay some Instagram users to include products in their pictures. It’s among the latest frontiers in sponsored content. And one of these lucky Instagrammers,...
Facial-Recognition Lets Marketers Gauge Consumers’ Real Responses to Ads
To avoid privacy concerns, the company does “anonymized aggregate analysis” and typically studies public venues where people are already being filmed, such as by a...
Netflix Said to Seek Route Into China With Wasu
Netflix is in talks with a Chinese media company backed by Jack Ma and other possible partners as it seeks entry into the country’s $5.9...
Millennials Embrace Upstart Financial Brands
Tarik Ancrum, 27, began saving for retirement when he was 21 years old. He has a handful of go-to finance blogs and books, dabbles in...
Twitter Taking a Different Approach to Advertising on Vine and Periscope
Twitter’s plan to make money from Vine and Periscope looks a lot different from the strategy it’s pursuing with its core product. Neither video platform...
The Pool Invites Users to Dive In and Escape From Online Clutter
Billed as being “For women who are too busy to browse,” new U.K. digital platform The Pool is already achieving 60% click-through rates on its...
Twitter’s CFO Said to Be Running the Marketing Department Too
Anthony Noto, Twitter’s chief financial officer, is now running the company’s marketing department, a move that’s left many mouths agape in the marketing and tech...
David Goldberg, SurveyMonkey CEO and Husband of Sheryl Sandberg, Dies
~ Bloomberg News ~ Continue reading at AdAge.com Via AdAge
Time Inc.’s Digital Video Slate Looks a Lot Like Cable TV
Time Inc. avoided many of the buzzwords du jour in its pitch to advertisers at the company’s NewFront presentation in New York on Thursday. Sure,...
