Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 12/09/2015
Podcasters sought to shed any public-radio, non-commercial vibe that still lingers around the format on Thursday night, when they pitched their popularity and audience demographics...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 10/09/2015
Verizon last week got a new logo, and now the company is making a big brand push to illustrate its new identity. The company’s latest...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 07/09/2015
An ad-blocking company used a full-page ad in Monday’s Financial Times to target yet another aspect of digital advertising that consumers might not appreciate: the...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 05/09/2015
Sure, glass may be less convenient than paper, plastic or aluminum — and it breaks. But the Glass Packaging Institute wants to change some of...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 28/08/2015
Kraft Heinz media executive Julie Fleischer — known for taking on the “crisis” in digital ad viewability — is leaving the food giant, Ad Age...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 28/08/2015
Google ridiculed as “peculiar and problematic” demands by European Union antitrust regulators to change the way it displays search results. The U.S. Internet giant on...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 26/08/2015
Advertising’s programmatic revolution will be televised — by Hulu. This fall the streaming video service, which is owned by NBC Universal, Fox and Walt Disney...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 22/08/2015
Salesforce’s Marketing Cloud doubled the number of large deals it did, year-over-year, in the second quarter of fiscal 2016, the company said on its earnings...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 20/08/2015
Mobile phone users are used to seeing ads in apps prompting them to download other apps. But soon they may be seeing be seeing a...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 18/08/2015
EBay has hired Suzy Deering, former CEO of digital advertising agency Moxie, as its chief marketing officer of North America, the company announced today. The...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 15/08/2015
On vacation, President Obama likes to kick it with some Motown, 2000s hip hop and 60s-era Dylan, according to the Spotify playlist he released today....
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 13/08/2015
The Interactive Advertising Bureau is testing the podcast marketing waters with a special fall upfront featuring 20-minute presentations from digital audio’s big guns. AdLarge, Midroll,...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 10/08/2015
Pinterest may be social media, but its differences from Facebook, Twitter and others are what some marketers find attractive. In particular, Pinterest-marketing firm Ahalogy sees...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 08/08/2015
Verizon is rolling out a big shift in its phone plans and smartphone pricing, but it won’t necessarily make things cheaper for consumers. The company...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 04/08/2015
Changing up your look can be risky, but when one man took the plunge and shaved his beard for the first time in 14 years,...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 01/08/2015
It’s easier to sell ads if you can prove they push product. That’s why Google and Facebook have gotten into the e-commerce business, why Amazon...
More
