Pinterest Doesn’t Act Like Other Social Media, And That’s Just Fine With Quaker
Pinterest may be social media, but its differences from Facebook, Twitter and others are what some marketers find attractive.
In particular, Pinterest-marketing firm Ahalogy sees the platform working more like search than social media, said President Bob Gilbreath, because people come there with shopping or usage queries in mind, content tends to last longer, and keywords play an important role.
So Ahalogy recently developed a Liftwords system that analyzes trending words and phrases by product or service category and automatically suggests them to people writing Pin descriptions, much like search-optimization programs. PepsiCo’s Quaker Oats, working with agency VaynerMedia, is one of the early users as it builds a fast-growing content trove with Pinterest.
