Salesforce moves to provide analytics for ‘consumer journeys’
In the advertising world, customer journeys are all the rage. “They are so hot right now,” says Anne Hunter, exec VP of strategy and growth...
Category: Interactive marketing
Google gets a $57 million fine from France for GDPR violations
Alphabet Inc.’s Google received a hefty fine of $56.8 million from France’s privacy regulator, which used its new powers to levy much higher penalties for...
Netflix CEO interrupts quarterly earnings with product placement
Netflix’s CEO Reed Hastings interrupted his quarterly investor interview for what amounted to a product placement, holding up a Kellogg’s box and a Quaker box...
Netflix crowns itself king of TV, but loses to ‘Fortnite’
Netflix claims to command 10 percent of America’s TV time in its latest quarterly report on Thursday, which also called out “Fortnite” as its biggest...
Snapchat CFO departs after less than a year on the job
Snapchat is losing its chief moneyman, the latest in a string of high-profile departures in the past year that dented the company’s stock price on...
How computer vision can help marketers harness the power of visual imagery
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Amazon launches new IMDb that has free movies, shows
Amazon on Thursday launched a new video streaming service on its Hollywood website IMDb which allows viewers to watch free movies and TV shows supported...
Square deepens e-commerce push with in-app payment processing
Square Inc. is rolling out a feature that allows developers and sellers to process payments within mobile apps, deepening the company’s push into online commerce...
Ad Age grades its industry predictions for 2018
It’s that time of year when pundits — including Ad Age’s own reporters and editors — make predictions about what will happen in the coming...
Industry executives predict what will happen in 2019 and beyond
We asked industry executives to predict the trends that will affect ours work, and our lives, in 2019. Jean-Paul Burge, chairman and CEO, BBDO Asia...
Roku Channel busts out of its box with new streaming subscription deals
The Roku Channel is expanding beyond ad-supported programming into pay TV by offering subscriptions to networks like Showtime and Starz. Roku announced on Wednesday that...
Instagram backpedals on horizontal scrolling after user outrage
Facebook’s Instagram redesigned its platform for horizontal scrollingand the plan almost immediately went sideways. The popular social media app’s unannounced refresh, which Instagram has since...
Not everyone is buying this ad exec’s call to boycott Facebook
Not everyone is picking up what Mat Baxter is putting down. On Thursday, the CEO of the agency Initiative took to LinkedIn to berate Facebook...
Google remakes ‘Home Alone,’ and Budweiser’s owner gets into cannabis: Thursday Wake-Up Call
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing...
The NFL doubles down on its Snapchat strategy as other media partners scale back
The National Football League has doubled down on its Snapchat strategy this season, in turn doubling the audience for highlights of its Sunday games as...
HQ Trivia co-founder found dead in New York, police say
Colin Kroll, the co-founder and chief executive officer of the HQ Trivia quiz app, has been found dead in New York. He was 34. A...
