Instagram backpedals on horizontal scrolling after user outrage


Facebook’s Instagram redesigned its platform for horizontal scrollingand the plan almost immediately went sideways.

The popular social media app’s unannounced refresh, which Instagram has since labeled a bug, took users by surprise Thursday. Instead of scrolling through posts vertically, some people were forced to swipe and tap left and right through their feeds, similar to how the app’s “stories” feature works. Users went berserk on social media, with #instagramupdate trending on Twitter. Instagram quickly reverted back to the original top-to-bottom scrolling feature even before everyone had seen the update.

“That was supposed to be a very small test that went broad by accident,” Adam Mosseri, the head of Instagram, tweeted alongside a grimacing emoji. “Should be fixed now.”

Continue reading at AdAge.com

Via AdAge

Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.