Category: Interactive marketing

Facebook discovered yet another privacy hole in its service. This time there was a flaw in the platform that let apps access people’s photos that...

Billionaire Marc Benioff’s expansionist philosophy for Salesforce.com is winning over customers and investors even as the software maker faces growing challenges from emerging competitors and...

Google Chief Executive Officer Sundar Pichai kicked off his first appearance before Congress Tuesday refuting claims of bias, explaining the company’s privacy approach and stressing...

Microsoft Corp. called for new legislation to govern artificial intelligence software for recognizing faces, advocating for human review and oversight of the technology in critical...

Apple is experimenting with iPhone marketing strategies it rarely uses such as discount promotions via generous device buyback terms to help goose sales of its...

The Interactive Advertising Bureau’s Tech Lab released a framework Friday to prevent a sophisticated form of ad fraud in apps that once wreaked havoc on...

Several years ago, the trend used to be identify a form of ad fraud, attach a scary name to it say, “Ares,” the Greek god...

Related Video: Facebook VP Admits Zuckerberg’s Absence at International Hearing Is ‘Not Great’ Courtesy: Cheddar An app that allowed Facebook users to quickly surface images...

Facebook’s head of communications and policy said in a blog post he is responsible for hiring a controversial public relations firm that targeted the company’s...

Facebook’s system for buying ads has been acting up, just days before one of the busiest online shopping days of the year. The technology, which...

Last month, YouTube quietly began showing ad-supported movies for the first time, giving viewers access to Hollywood titles including “The Terminator” and “Legally Blonde” for...

Facebook Inc.’s board defended how Chief Executive Officer Mark Zuckerberg and Chief Operating Officer Sheryl Sandberg have handled mounting problems faced by the company, in...

The National Basketball Players Association signed a deal with ReadyUp, linking up with an app that helps esports fans track and watch their favorite online...

Nick Bell, Snapchat’s media matchmaker, is leaving the company, a departure that will be felt throughout the publishing world that worked closely with the executive....

A former vice president of digital marketing has sued L’Oreal USA for race, sex and disability discrimination in a 40-page complaint describing “sex-fueled” parties on...

Google changed some policies on sexual misconduct after thousands of employees walked out of their offices last week to protest big payouts for executives accused...