10 top-notch marketing stats from this week
So without further ado… Nearly half of digital marketers in the UK feel overworked Research from Greenlight Digital has revealed how digital marketers in the...
Category: Interactive marketing
Moonves Weighs Risk to Legacy Amid Talk of CBS-Viacom Merger
CBS Chief Executive Officer Leslie Moonves laid low all summer, watching as the family that controls his company fought with the leadership of their other...
Here’s What’s Behind Acxiom’s Growth and Increased Investor Interest
When data giant Acxiom scooped up data onboarding company LiveRamp in 2014, it felt like the pieces were finally falling together for Acxiom CEO Scott...
Should marketers be more concerned about Facebook’s video metrics faux pas?
By some estimates, Facebook and its arch rival Google now account for upwards of 80% of every dollar spent on digital ads. On Friday, David...
YouTube, Sprint CEOs Among Business Leaders Endorsing Clinton
Hillary Clinton’s campaign on Friday announced endorsements from more than 40 business leaders, including some longtime Democratic donors, as she tries to emphasize her economic...
All the digital news stories you missed this week
Facebook overestimated video view metric for two years The Wall Street Journal reports that Facebook has misreported the average time users spent watching videos for...
Mobile Data Marketplace Creates Direct Path From App to Dollars
Mobile app publishers are tethered to advertising as the primary revenue stream that keeps them afloat, but one company aims to create an even more...
Salesforce Introduces AI-Powered ‘Einstein’ Service
Salesforce is adding the smarts of artificial intelligence to the very human art of closing deals and marketing to customers. The company, which sells software...
Adobe’s hilarious stock photo campaign: Why it works
(Try to ignore the sadness in her eyes) Teaming up with Swedish agency, Abby Priest, the software giants have just released their own line of...
Social Media Paid Advertising
Need help with your social media advertising? We’re a long way away from the heady days when social media was ‘free’ (well, if significant resource...
Watching People Eat Is Big in Korea; Now It’s Supposedly Coming to America
Twitch Interactive, the video-game streaming service Amazon acquired for almost $1 billion two years ago, hinted at what could be the next sensation in internet...
Venmo Strives to Maintain Market Share by Putting Ponies in New Ads
“This is our opportunity to drive awareness and to showcase our personality,” said Kasia Leyden, who joined Venmo a year ago as marketing director. “It...
Amazon Seeking Global, U.S. Sports Video Rights
Amazon is pursuing video rights to a wide range of sports, including the French Open tennis championship and professional rugby, as the company looks for...
10 devastating digital marketing stats we’ve seen this week
Remember, Econsultancy subscribers can get more from the Internet Statistics Compendium. TV still paramount Americans spend more time watching television than all other media combined,...
Starbucks Unveils Content Series ‘Upstanders’
On Wednesday, Starbucks will unveil its first content series, “Upstanders,” which will be available via written stories, videos and podcasts. The free series, which the...
